Essays about: "industrial sales"

Showing result 11 - 15 of 94 essays containing the words industrial sales.

  1. 11. Evaluation of Business Continuity Management - A case study of disaster recovery during the Covid-19 pandemic

    University essay from Lunds universitet/Teknisk logistik; Lunds universitet/Institutionen för teknisk ekonomi och logistik

    Author : Fredrik Tegström; Filip Nilsson; [2021]
    Keywords : Business continuity; Disaster recovery; BCM; Covid-19; Continuity planning; Case study; Business and Economics;

    Abstract : Background The Company produces and sells specialised products and technical solutions worldwide through more than ten different technology-based and decentralised Business Units. While the "Business continuity management"-programme has been implemented throughout the Company for many years, many of the Business Units' "disaster recovery"-capabilities had not been tested until the Covid-19 pandemic. READ MORE

  3. 12. Interacting with Foreign Industrial Clusters - A Case Study of Swedish Companies in Japanese Clusters

    University essay from Lunds universitet/Produktionsekonomi

    Author : August Asplund; Oscar Walde; [2021]
    Keywords : Industry Cluster; Cluster Strategy; Interaction Strategy; Tap into; Sweden; Japan; Internationalisation; Business and Economics;

    Abstract : Clusters, agglomerations of companies in related industries, are a phenomenon which have been widely accepted to increase the productivity of its constituent companies. Many scholars hold the view that companies should utilise these favourable conditions and interact with clusters. READ MORE

  4. 13. Design automation in industrial order-to-delivery processes : Enabling mass customization of made-to-order products

    University essay from Linköpings universitet/Maskinkonstruktion

    Author : Måns Olander; Anton Lüning; [2021]
    Keywords : Design Automation; KBE; Mass Customization; Product Configurator;

    Abstract : Today's manufacturing industry is heading more and more towards a mass customization approach. This enables customers to individually specify product characteristics and unique design features to fulfill their exact needs. A common way to accomplish this is by means of design automation often used together with knowledge-based engineering. READ MORE

  5. 14. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sandra Järkeborn; Vera Werner; [2020]
    Keywords : B2B Marketing; Industrial Marketing; Return on Marketing Investments; Marketing ROI; Marketing Efficiency; Sales-Marketing Interface; SMI; B2B Marknadsföring; Industriell Marknadsföring; Investeringsavkastning för Marknadsflring; Marknadsföringseffektivitet; Sälj-Marknadsföringsgränssnitt;

    Abstract : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. READ MORE

  6. 15. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value

    University essay from Linköpings universitet/Industriell ekonomi

    Author : Josefin Håkanson; [2020]
    Keywords : user experience; ux; customer value; value; industrial marketing; market strategy; b2b; industrial strategy; digitalization; användarvänlighet; ux; kundvärde; värde; industriell marknadsföring; marknadsstrategi; b2b; industriell strategi; digitalisering;

    Abstract : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. READ MORE