Essays about: "international marketing title"

Showing result 1 - 5 of 67 essays containing the words international marketing title.

  1. 1. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
    Keywords : ;

    Abstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE

  3. 2. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    University essay from Högskolan i Halmstad

    Author : Mattias Andersson; Eric Gummesson; [2022]
    Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

  4. 3. Examining the Fans’ Perception of Sponsorship Fit in eSports

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
    Keywords : eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

    Abstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE

  5. 4. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Simeon Kovachki; Ventsislav Marinov; [2018]
    Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE

  6. 5. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Philip Meier; Eleni Anastasiadou; [2018]
    Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

    Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE