Essays about: "internationalisation"

Showing result 11 - 15 of 177 essays containing the word internationalisation.

  1. 11. Family Business Internationalisation : An Exploratory Study of Home Market Networks and Elaboration on the Revised Uppsala Model

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Laura Bauske; Merve Beyza Kubilay; [2022]
    Keywords : family business; internationalisation; network relationships; home market; international business theory; Uppsala model;

    Abstract : Background: Following the ongoing globalisation, family businesses have been inclined to grow their businesses outside of their home markets. While academic attention has been devoted to family business internationalisation, it has mainly taken a family-focused perspective. READ MORE

  3. 12. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gregor Lamprecht; Timo Huber; [2022]
    Keywords : Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

    Abstract : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. READ MORE

  4. 13. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  5. 14. The Internationalisation Coin: A Tale of Two Perspectives

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Victor Rosenberg; Martin Sandberg; [2022]
    Keywords : International Entrepreneurship; Entrepreneurial Finance; Non-Financial Support; Expectation Management;

    Abstract : Research on international entrepreneurship has recently gained traction as an increasing number of start-ups embark on the path of internationalisation at the earliest possible stage. When new firms embark on this quest, they still face the same resource constraints as they have in the past. READ MORE

  6. 15. Amodel for the internationalisation of e-commerce scale-ups : Represented by a conceptual prototype of a digital tool that assists firms in localising its business model to better address local customer needs

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Rita Nordström; [2022]
    Keywords : Internationalisation; E-commerce; Digital handbook; Conceptual prototype; Scale-ups; Internationalisering; E-handel; Digital lathund; konceptuell prototyp; tillväxtbolag;

    Abstract : The internet has transformed the way people sell and buy goods and services. E-commerce is a fast-growing industry with low barriers to entry, making it easy to start an e-commerce business – but scaling it is a whole other matter. One common scaling method is international expansion. READ MORE