Essays about: "kundlojalitet"

Showing result 26 - 30 of 30 essays containing the word kundlojalitet.

  1. 26. Factors Influencing Customer Loyalty and Choise of Retailers while buying Fast Moving Consumer Goods

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Poornima Pugazhenthi; [2011]
    Keywords : Customer Loyalty; FMCG;

    Abstract : Before several decades a retail store was only a small shop in the locality from where the consumers living nearby would buy groceries and other products that they use on a daily basis and was happy and content with it. This is not the case anymore. READ MORE

  3. 27. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
    Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

    Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE

  4. 28. The accuracy of customer reward program as loyalty marketing tool

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Philip Law; [2008]
    Keywords : loyalty marketing; customer reward program; loyalty; loyalty schemes; loyalty card; CRM; Customer Relationship Management; Tesco; Clubcard; kundlojalitet; lojalitetsprogram; marknadsföring ;

    Abstract : Today Tesco is not only the UK’s largest grocer, but also the world’s most successful internet supermarket (Humby and Hunt, 2004, pg 1). The Tesco Clubcard is widely considered to be a pioneer and success story in loyalty marketing, helping to propel Tesco to be the number one supermarket retailer in the UK (Tapp, 2005, pg 176). READ MORE

  5. 29. Customer Loyalty Research : Can customer loyalty programs really build loyalty?

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Maiju Romppanen; Cecilia Kellgren; Ladan Moradi; [2007]
    Keywords : Customer loyalty programs; customer clubs; Customer relationship management; customer loyalty; loyalty; Relationsmarknadsföring; Kundlojalitets program; Kundlojalitet; Loja-litet; detaljhandel;

    Abstract : Background: During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. READ MORE

  6. 30. Vilka lojalitetsskapande aktiviteter använder Volkswagen och Saab på den svenska bilmarknaden?

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Jenny Röhrl; Niklas Stockborg; [2007]
    Keywords : kundlojalitet; lojalitetsprogram; CRM; marknadsföring;

    Abstract : Title: What customer loyalty activities are Volkswagen and Saab using in the Swedish car industry? Authors: Jenny Röhrl & Niklas Stockborg Supervisor: Thomas A. Michel Department: School of Management, Blekinge Institute of Technology Course: Bachelor’s thesis in Business Administration, 15 ECTS Purpose: The purpose with this study is to examine the activities that Volkswagen and Saab use to create customer loyalty in the Swedish car industry. READ MORE