Essays about: "literature review on e-commerce"

Showing result 31 - 35 of 51 essays containing the words literature review on e-commerce.

1. 31. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Araz Jamshidi; Oliver Östensen; [2019]
   Keywords : Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

   Abstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE

3. 32. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ngoc Anh Minh Luong; Liangqi Wang; [2019]
   Keywords : Factors; E-commerce; sales channels; Internationalisation; Uppsala model; psychic distance; SMEs; fashion retailers; Sweden fashion industry;

   Abstract : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. READ MORE

4. 33. Creating a customer-oriented distribution offer in the business-to-business market

   University essay from Lunds universitet/Produktionsekonomi

   Author : Caroline Granfors Wellemets; Mikaela Sturén; [2018]
   Keywords : Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

   Abstract : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. READ MORE

5. 34. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Bylock; Tove Lidberg; [2018]
   Keywords : Internationalization; international marketing; social media; influencer; ;

   Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

6. 35. Last Mile Delivery Dilemma in E-Commerce

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Jinto Lal Das; Victor Dogbeda Fianu; [2018]
   Keywords : Supply Chain Management; 3PL; Logistics; Last Mile Delivery; E-commerce;

   Abstract : E-commerce has been growing in Sweden over the years. It has not only contributed to economy, but also has shaped people’s way of living, especially with the service of home delivery. READ MORE