Essays about: "literature review on e-commerce"

Showing result 36 - 40 of 51 essays containing the words literature review on e-commerce.

  1. 36. Understanding Adoption of Mobile Wallets : On Aged Population

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Amirmohammad Koosha; [2018]
    Keywords : mobile wallet; technology acceptance; TAM; MPTAM; e-commerce; senior citizens; older population; aged population; social influence; perceived trust; perceived security; perceived risk; perceived ease of use;

    Abstract : A mobile wallet is a mobile application that is intended to replace leather wallets. With high mobile and Internet penetration and increased life expectancy in developed economies, adoption of mobile wallets by the older population is becoming more important due to new trends. READ MORE

  3. 37. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Philip Lundén; [2017]
    Keywords : fast fashion; luxury fashion; strategy; fashion; e-commerce; consumption; and consumer behavior;

    Abstract : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values?  Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. READ MORE

  4. 38. Developing a WMS in an omni-channel environment

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Linde; Jonathan Åkerblom; [2016]
    Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

    Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE

  5. 39. Factors to consider when adapting to M-commerce : From a design perspective

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : David Lilliecrona; Ria Zhang Jin; [2015]
    Keywords : M-commerce; Adaption; Design; Apparel industry; E-commerce; Usability;

    Abstract : Mobile commerce through smart phones as an extension of the traditional electronic commerce is becoming widely implemented together with the IT development and increased usage of smart phones. The thesis is limited to the design factors to consider when adapting to m-commerce for the apparel industry, since this industry has a long experience in online and mail order business. READ MORE

  6. 40. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Pierre Magonette; [2014]
    Keywords : e-commerce; e-CRM; customer involvement; competitive advantage; customer loyalty; personalization;

    Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE