Essays about: "loyalty to company"

Showing result 16 - 20 of 205 essays containing the words loyalty to company.

1. 16. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Oskar Eriksson; Mathilda Axelsson; [2022]
   Keywords : Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

   Abstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE

3. 17. Adult Refugees learning inthe German dual VETworkplace (GdVET) : A Bakery Company Case Study

   University essay from Linköpings universitet/Institutionen för beteendevetenskap och lärande

   Author : Marwan M. Hassan; [2022]
   Keywords : adult education; refugees; vocational education; dual VET; Germany;

   Abstract : This paper explores how refugees learn at the German dual VET (GdVET) workplace. It looksat the interactions between Germans and refugees, questions what learning and working in agroup in the workplace means for the participants, and what factors support the refugees'learning. READ MORE

4. 18. The role of Cryptocurrency in shaping customer loyalty

   University essay from Umeå universitet/Företagsekonomi

   Author : Jose Ildefonso Gongora Chavez; Vijitha Dasanayaka; [2022]
   Keywords : cryptocurrecies; cryptocurrency; cryptos; loyalty programs; loyalty reward porgram; reward porgram; loyalty;

   Abstract : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. READ MORE

5. 19. Brand Building for Startups : A brand building framework for startups to establish a coherent and long lasting brand

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Anna Pilz Sonnby; Pauline Knutsson; [2022]
   Keywords : startup branding; brand strategy; brand building; branding;

   Abstract : The brand is something every company must deal with whether they like it or not, and as a company grows it develops and works as a way to build recognition, trust, customer loyalty and employee branding (Jones, 2022). In the fast-paced startup environment, the resources are limited, and focus has to be split between different tasks and the most urgent problems are the ones to be dealt with - leaving the rest to be, where the unmeasurable and intangible focus areas such as branding often get deprioritized. READ MORE

6. 20. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

   University essay from

   Author : Joanna Kedzior; Marie Tiberg; [2022]
   Keywords : Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

   Abstract : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. READ MORE