Essays about: "loyalty to company"

Showing result 21 - 25 of 205 essays containing the words loyalty to company.

  1. 21. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    University essay from Göteborgs universitet/Graduate School

    Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

    Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

  3. 22. The Customer Journey of Electric Vehicles in The South Korean Market

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Back; Olivia Svensson; Pauline Weiler; [2021-06-23]
    Keywords : Electric Vehicles; Customer Journey; South Korea; Touch Points;

    Abstract : The customer journey is a complex phenomenon which consists of numerous touch points. The customer journey is not only constructed through touch points but also by the level of involvement that the journey is characterized by. READ MORE

  4. 23. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : PHILIP BÖRJESSON; [2021]
    Keywords : Automotive Industry; Car Retailing; Customer-Centricity; Digital Transformation; Dynamic Capabilities; Value Offering; Innovation; Bilindustrin; bilhandel; digital transformation; dynamiska förmågor; innovation; kundfokusering; värdeerbjudanden;

    Abstract : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. READ MORE

  5. 24. What keeps customers subscribing to streaming services? : A Quantitative Study of E-Loyalty towards Subscription Video on Demand Services in Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Louise Bennhult; Hanna Frogner; [2021]
    Keywords : E-loyalty; subscription video on demand SVOD ; e-satisfaction; e-trust; switching barriers; website quality; customization;

    Abstract : E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. READ MORE

  6. 25. Online data privacy as a driving factor for customer loyalty : A qualitative study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Carl-Fredrik Hugosson; Viktor Dahlén; [2021]
    Keywords : Customer loyalty; Data; Online data privacy; Privacy focus; Consumer data;

    Abstract : In recent years, there has been an increase in the focus on online data privacy by companies worldwide. Data has become an increasingly valuable resource for companies to use in their marketing efforts. READ MORE