Essays about: "loyalty to company"

Showing result 11 - 15 of 205 essays containing the words loyalty to company.

1. 11. To Forgive But Never Forget : A qualitative study of why customers choose to return to companies within the fast fashion industry they have previously boycotted due to a scandal

   University essay from Umeå universitet/Företagsekonomi

   Author : Elin Öhrner; Amina Kerimova; [2022]
   Keywords : loyalty; customer loyalty; consumer behavior; marketing; boycott; motivations; scandals; fast fashion; social media; eWOM; negative eWOM; influencers;

   Abstract : With the growing role of social media in society today, a more accessible dissemination of information between customers through eWOM is also growing. Especially the negative eWOM can have a huge impact on customers and get devastating results. READ MORE

3. 12. A Comparative study of analysis of theMyntra & Ajio E-businesses Websites using Usability Method to Evaluate.

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Znana Prasanna Peddinti; [2022]
   Keywords : E-businesses; Usability heuristics; Myntra; Ajio; Comparison; Survey evaluation;

   Abstract : Again for the past couple of years, e-business has become a hot topic. This same act of reselling items through the internet is known as e-businesses. Many e-business sites aim to build customer loyalty. READ MORE

4. 13. Consumer’s Loyalty? : A qualitative research on the consumer's perspective of what makes them stay loyal.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Xiaohui Zhao; Adrijana Bacovic; [2022]
   Keywords : Relationship Marketing; Consumer; Consumer relationship; Value; Satisfaction; Trust; Loyalty; Experience;

   Abstract : Background: In the field of marketing, relationship marketing plays an important role in establishing strong and long-term customer relationships, and in addition to this, the type of relationship between companies and consumers is also worth discussing. In a sense, value is the biggest component of relationship marketing. READ MORE

5. 14. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Huaying Wang; Annmarie Okalebo; [2022]
   Keywords : Digitalization; Customer Relationship Management; Trust; Satisfaction; Loyalty;

   Abstract : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. READ MORE

6. 15. Impact of Customer Satisfaction and Trust in the Context of a Business Ecosystem on Customer Retention in Online Retailers.

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Lily Rutström; [2022]
   Keywords : Customer loyalty; Customer retention; Trust; Customer satisfaction; Online retailer; Business ecosystem; Online customer experience; Perceived value; E-service quality; Amazon;

   Abstract : Customer retention also referred to as Customer loyalty has been proven to be an important factor in the success of online retailers. However, recent research has shown that many online retailers are still unenlightened on the elements they need to focus on in order to retain their customers. READ MORE