Essays about: "managerial actions"

Showing result 21 - 25 of 78 essays containing the words managerial actions.

  1. 21. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Emil Arljung; Axel Eklund; [2020]
    Keywords : brand equity; shareholder value; retail;

    Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE

  3. 22. Managing Strategic Entrepreneurship in SMEs : Top Managers Engaging in Advantage-Seeking and Opportunity-Seeking

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jacqueline Scharunge; Anna-Catherina Franziska Puth; [2020]
    Keywords : Strategic Entrepreneurship; Top Manager; SME; Performance-seeking; Opportunity-seeking; Entrepreneurial Orientation;

    Abstract : Background: Small and medium-sized companies (SMEs) are major contributors to wealth,economy as well as society. In today’s uncertain times, the challenge for SMEs’ top managerslies in choosing the right strategic approach to generate a competitive advantage and wealth. READ MORE

  4. 23. Sustainable Solutions in the Aviation Industry : A scenario analysis of electrified aircrafts, sustainable aviation fuels and carbon offsetting

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Niklas Jönsson; Fredrik Hillesöy; [2020]
    Keywords : Aviation; carbon offsetting; air travel comparison site; biofuel; electrified aircrafts; scenario analysis.; Flygindustrin; klimatkompensation; flygprisjämförelsesite; scenario analys; elektriska flygplan; biobränsle;

    Abstract : Global warming is an issue that affects the entire world. The aviation industry accounts for around three percent of global emissions, and actions are needed to help steer the industry towards a sustainable transition with new technologies and alternative aviation fuels to reduce emissions. READ MORE

  5. 24. Purchase and Market in the Airline Industry facing an uncertain society : An exploratory research through a multimethod study

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Josefin Plantin; Lisa Wendt; [2020]
    Keywords : Pandemic; Tourism; Consumer Decision-Making; Consumer Attitudes;

    Abstract : Background: Several crises have passed and today, the world is witnessing the pandemic Covid-19. As a consequence, society is affected at large where new insights and attitudes are born. READ MORE

  6. 25. How brands can build religious loyalty

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mirza Bander; Théo Caplet; Yasmine Hartvig; [2020]
    Keywords : Religious branding; brand loyalty; religion; community; brand engagement; Business and Economics;

    Abstract : Purpose: This paper investigates the four dimensions that constitute a religion (Saroglou, 2011) and through a literature review and case studies analyse how firms can create customer loyalty by applying these dimensions to their brand management. Methodology: Literature review, case studies Findings: By analysing three companies (Apple, Harley-Davidson, and Chanel) and comparing the elements of their brands with the four dimensions, a list of elements making up each religious dimension in the business world were found. READ MORE