Essays about: "market research in russia"
Showing result 41 - 45 of 67 essays containing the words market research in russia.
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41. Interaction between brand communities and a brand owner : The effect on community members’ perception of a brand
University essay from Företagsekonomiska institutionenAbstract : Purpose The aim of the paper is to improve the understanding of effects caused by involvement of brand community members in communication with a brand owning company. The research has been conducted in Moscow, Russia. READ MORE
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42. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia
University essay from Avdelningen för ekonomiAbstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE
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43. A Case Study Approach on Manufacturing Alternatives in an Emerging Market - Evaluation from a Cost, Flexibility and Risk Management Perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Case Study Approach on Manufacturing Alternatives in an Emerging Market – Evaluation from a Cost, Flexibility and Risk Management Perspective Authors: Marianne Johansson and Robin K Rendahl Supervisors: Charlotta Johnsson, Department of Automatic Control, Faculty of Engineering, Lund University, Sweden Måns Kjellsson, Department of Business & Administration, School of Economics and Management, Lund University, Sweden Project Owners: Are Nakkim, Vice President Business Development, Orkla Brands International Sergey Gaydamaschko, Supply Chain & Technical Director, Orkla Brands Russia Research Issue: The need for flexibility as ways to risk manage plays a big part in both Supply Chain theories and Manufacturing Strategy. The literature reviewed states that increased flexibility equals higher costs and outsourcing to a low-cost country often means lower production costs. READ MORE
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44. Barriers to internationalization of SMEs in emerging markets : The impact of cultural constraints on the market entry choice of Swedish SMEs in Russia
University essay from Institutionen för ekonomi och företagandeAbstract : Internationalization is important for small- and medium-sized enterprises (SMEs) since it is a way to survive and to grow. Emerging markets have enormous latent possibilities for SMEs but behind the possibilities there are potential risks linked to political and institutional factors, uncertain economic and market conditions, and unknown business environments. READ MORE
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45. Industrial Relationships in the International Environment : The case of Polish firms exporting to Russia
University essay from Institutionen för teknik och samhälleAbstract : The overall aim of this research is to explore the business relationships among Russian and Polish firms. The research performed is based on the selected literature area of industrial relationships, relationship quality, negotiations, international environment. READ MORE
