Essays about: "marketing communications"

Showing result 31 - 35 of 137 essays containing the words marketing communications.

1. 31. Manufactured Authenticity: How Beauty Brands UseConsumers' Content to Communicate Branding Messages

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Meagan Nouis; [2020]
   Keywords : Branding messages; digital self-branding; Instagram marketing; consumer engagement; content analysis;

   Abstract : While beauty brands are often known to set industry trends, the consumers pave the way forbranding communications on social media. Companies have adapted their marketing strategies tobuild interactivity into their branding outreach. READ MORE

3. 32. From flea market to fashion powerhouse : A case study on Myrornas brand transformation

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Katrín Ása Heimisdóttir; Madelene Sundlin; [2020]
   Keywords : Re-branding; secondhand; communications; marketing; trends;

   Abstract : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. READ MORE

4. 33. Brand Activism - the Battle Between Authenticity and Consumer Scepticism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karolina Kubiak; Sam Ouda; [2020]
   Keywords : Brand activism; Brand authenticity; Marketing scepticism; Brand trust; Branding; Business and Economics;

   Abstract : Title: Brand Activism - the Battle Between Authenticity and Consumer Scepticism An explorative study on how consumers evaluate authenticity of brands that engage in brand activism Date of the Seminar: 2020-06-04 Course BUSN39 Authors: Karolina Kubiak & Sam Ouda Supervisor: Jon Bertilsson Keywords: Brand activism, Brand authenticity, Marketing scepticism, Brand trust, Branding Thesis purpose: The purpose with the research is to advance our understanding of authenticity in brand activism. Therefore, it aims to explore what consumers think of brand activism and why. READ MORE

5. 34. A Gamification Theory : A study of loyalty enhancement in the retail context

   University essay from Umeå universitet/Företagsekonomi

   Author : Radiat Hasnat; [2020]
   Keywords : gamification; generation Y; gamification elements; digital marketing; store attributes; product attributes; demographics; interpersonal communications; impersonal communications; engagement; store loyalty;

   Abstract : Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. READ MORE

6. 35. Keep calm and Die : Political satire in advertising, lessons from Slovakia

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Kristina Talabova; [2020]
   Keywords : Political satire; Advertising; Attitudes; Marketing Communications; Millennials;

   Abstract : Background: In the age of Millennials, when traditional advertising no longer holds the same power as before, an interesting trend has developed. Controversial politicians are on the rise and for-profit companies are starting to realize the opportunity to reach the hearts of Millennials with the use of political satire in advertising. READ MORE