Essays about: "marketing financial products"

Showing result 21 - 25 of 46 essays containing the words marketing financial products.

1. 21. Investment and Development Impact of Microfinance Institutions : A case study of Ghana

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Yaw Francis Eduonu Duah; Eleanor Neequaye; Emmanuel Annan Kissedu; [2012]
   Keywords : Microfinance; Micro Finance Institutions; Micro and Small-Scale Enterprise; Investment; Development; Poverty. ;

   Abstract : This study with its two-fold objectives undertakes a descriptive analysis of how Microfinance Institutions (MFIs) have evolved into its multi-tiered state in Ghana and how their development has impacted other stakeholders in Ghana’s economy especially Micro and Small-Scale Enterprises (MSEs). Additionally, this study undertakes an empirical and exploratory case study to investigate how MFIs in Ghana are influencing access to finance by MSEs. READ MORE

3. 22. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator

   University essay from Sektionen för hälsa och samhälle

   Author : Zahida Sarwary; [2012]
   Keywords : Loyalty; Relationship quality; Corporate image; Switching barrier; expertise; ethical behavior; intimacy; B2B; SME; banking; Marketing;

   Abstract : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. READ MORE

4. 23. THE CHANGES ON THE SPANISH CONSUMER BEHAVIOUR AFTER THE FINACIAL CRISIS 2007 : Applied towards a switch to store branded products

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Adrián Cánovas; Iranzu Ibañez; [2012]
   Keywords : Consumers behaviour; financial crisis; leader brands; store brands; Spain; Spanish retailers;

   Abstract : Title: The changes on the Spanish consumer behaviour after the financial crisis 2007. Applied towards a switch to store branded products. READ MORE

5. 24. Fruits of knowledge : a literature review of marketing strategies and mango production in Kenya

   University essay from SLU/Dept. of Economics

   Author : Fennia Carlander; Karin Lothigius; [2011]
   Keywords : base of the pyramid ; developing countries; horticultural marketing; infrastructure; Kenya; mango production; marketing strategies; rural development; small-scale farming;

   Abstract : This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. READ MORE

6. 25. Surrogate boycotts : and the effects on companies and marketing

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Fredrik Berg; Rawa Alhaider; [2011]
   Keywords : International marketing; surrogate boycott; country-of-origin; crisis management; fast moving consumer products;

   Abstract : The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of a surrogate boycotts. We have used a qualitative approach in this thesis, with multiple cases studies as a method. READ MORE