Essays about: "marketing mix i"
Showing result 1 - 5 of 70 essays containing the words marketing mix i.
-
1. Making Sense of the Net Promoter Score (NPS) - A study of NPS' relationship to Word of Mouth, attitudinal loyalty and customer satisfaction, and what drives these mindset metrics
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Since Fredrick F. Reichheld introduced the Net Promoter Score (NPS) in 2003, it has become one of the most favored customer mindset metrics (MSMs) within business practice. Often, it is claimed to be an indicator of customer loyalty, satisfaction, and Word of Mouth (WOM). READ MORE
-
2. Marknadsföring av gårdsbutiker : en fallstudie om strategier och innehåll
University essay from SLU/Dept. of EconomicsAbstract : Intresset för svensk- och närodlad mat har under senare år ökat vilket resulterat i att allt fler lantbrukare öppnar gårdsbutiker. Konkurrensen på marknaden har bidragit till att lantbrukare använder sig av olika marknadsföringsstrategier för att nå ut till konsumenterna och utmärka sig från konkurrenter. READ MORE
-
3. How Product Properties Drive Wine Sales in Norway
University essay from KTH/Matematisk statistikAbstract : This project investigates the Norwegian wine market and attempts to provide models of how the sales volume is influenced by different product attributes. The purpose was to examine if and how such relationship can be modelled using multiple linear regression. READ MORE
-
4. A cross-case analysis of Swedish companies to investigate adaptations of the marketing mix to retain customers as a reaction to COVID-19.
University essay from Högskolan i HalmstadAbstract : .... READ MORE
-
5. The Role of Organizational Culture on Green Marketing
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. READ MORE