Essays about: "marketing strategy IN SME"

Showing result 1 - 5 of 27 essays containing the words marketing strategy IN SME.

  1. 1. How companies use social media marketing to acquire new customers in times of crisis

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism; Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Henry Nielsen; Katja Schildknecht; [2021]
    Keywords : Social media marketing; word-of-mouth; SME; customer acquisition; marketing in crisis; relationship marketing and customer engagement.;

    Abstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE

  2. 2. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
    Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

    Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

  3. 3. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Raphael Brunner; Soraya Norouzi; [2021]
    Keywords : Green Marketing; Green Marketing Matrix; internationalization; SME; competitive advantage;

    Abstract : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. READ MORE

  4. 4. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Peter Nilsson; [2020]
    Keywords : Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

    Abstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE

  5. 5. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE