Essays about: "marketing strategy IN SME"

Showing result 16 - 20 of 30 essays containing the words marketing strategy IN SME.

1. 16. Going international - firm internationalization support and the relevance of business networks : A comparison between Germany and Sweden

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Jasmin Brundtke; [2017]
   Keywords : SME internationalization; internationalization support; networks;

   Abstract : Background: Globalization is well known in the business world and more and more firms, especially larger ones, are expanding into other countries. Though SMEs represent the largest share with about 99% of firms contributing to the wealth of import or export reliant countries, the majority is not taking the chance to grow by going international. READ MORE

3. 17. Entrepreneurial Marketing : The emergence of a new strategy in a small venture

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Maxime Rogard; François Dubreuil; [2016]
   Keywords : Entrepreneurial marketing; marketing; entrepreneurship; entrepreneurs; SFA Romani; small venture; new strategy;

   Abstract : Historically speaking, marketing and entrepreneurship have been separated into two different concepts. However, more and more studies are now doing a link between them. They have shown that both concepts have strengths but also weaknesses. READ MORE

4. 18. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Erica Salonius; Erica Rhönnstad; Amanda Hedlund; [2015]
   Keywords : branding; brand strategy; brand equity; brand identity; internationalization; SMEs; Swedish; European market;

   Abstract : Introduction  Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. READ MORE

5. 19. Digital Marketing Strategy : Social media and its contribution to competitiveness

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreas Bång; Joy Hell; [2015]
   Keywords : ;

   Abstract : Purpose The purpose of this study is to explore how the use of social media can contribute to a firm‟s competitive position and identify the key factors that lead to a successful use of social media. Research 1. How can social media within digital marketing strategy contribute to Swedish SME‟s ability to compete? 2. READ MORE

6. 20. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

   Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
   Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

   Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE