Essays about: "mass communication design"

Showing result 1 - 5 of 29 essays containing the words mass communication design.

  1. 1. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  3. 2. Design, Modeling, and Testing of a Force Feedback Haptic Device for Simulated Robot Interaction

    University essay from Linköpings universitet/Institutionen för systemteknik

    Author : Patrik Lindström; [2023]
    Keywords : Force Feedback; Impedance Control; PD-gain; Dynamic Behavior; Closed-chain; Master-Slave; Parallel Manipulator; Kinematics Redundancy; Mass-Spring-Damper; Position Control; Current Control; Modeling; Design; Joints; Delta robot; Differential Equations; External Torques; Kinematics; Forward Kinematics; Inverse Kinematics; Dynamic Matrices; Jacobian; URDF; Haptics; Haptic Device; Solidworks; CAD; Maxon Motors; EtherCAT; Beckhoff;

    Abstract : Haptic feedback is a growing phenomenon that incorporates the sense of touch through tactile sensations such as vibrations, electrical signals, air pressure, and sound waves or through force feedback, which employs torques and/or forces to replicate the pressure and weight of a simulated object. Utilizing haptic technology establishes a communication bridge between the user and the technical component, enhancing the user's understanding of the technical component's surroundings. READ MORE

  4. 3. A Digital Design Flow - From Concept to RTL Description, Using Mathworks and Cadence's Tools

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Tor Hammarbäck; Jorge Deza Concori; [2022]
    Keywords : Technology and Engineering;

    Abstract : This report presents our digital design flow for creating high speed very large scale integration circuits using a fifth generation disruptive beamforming control and data processing circuit as example. The flow consists of different stages. READ MORE

  5. 4. The impact of argument quality, source credibility, risk perception and visual design on perceived message effectiveness in covid-19 vaccine communication in Sweden: A quantitative study from an ELM perspective

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sofia Bjursåker; [2021]
    Keywords : elaboration likelihood; argument quality; source credibility; risk perception; visual design; perceived message effectiveness; vaccine hesitancy; health communication; risk communication; covid-19; Social Sciences;

    Abstract : Reaching intended effects of the covid-19 pandemic vaccination is dependent on both coverage rates and time. Without vaccine mandates in Sweden, communication strategists have become essential to succeed. Vaccine hesitancy is complex with reasons differing on an individual level. READ MORE

  6. 5. Development of PMSM and drivetrain models in MATLAB/Simulink for Model Based Design

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Gokul Sivaraman; [2021]
    Keywords : Electric Vehicles; Permanent Magnet Synchronous Machine; flux; flux linkage; Inductance; Model based design; Finite Element Analysis; Mechanical drivetrain; Magnetic saturation; Cross-coupling; Spatial harmonics; Temperature; Active oscillation damping; ABS wheel speed sensor; CAN bus.; Elektriska fordon; synkronmaskiner med magneter; magnetiskt flöde; induktans; modellbaserad design; Finite Element Analys; mekanisk drivlina; magnetisk mättnad; magnetisk tvärkoppling; MMF övervågor; temperatur; aktiv oscillationsdämpning; ABS hjulhastighetssensor; CAN buss.;

    Abstract : When developing three-phase drives for Electric Vehicles (EVs), it is essential to verify the controller design. This will help in understanding how fast and accurately the torque of the motor can be controlled. READ MORE