Essays about: "online crm"

Showing result 11 - 15 of 30 essays containing the words online crm.

  1. 11. Is Electronic Customer Relationship Management for Luxury Brands? : Case study of the fashion luxury industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Patricia Kejmar; Jennifer Stefansson; [2017]
    Keywords : ;

    Abstract : Luxury brands are motivated by their long-term vision, where the establishment of relationships with high-net worth customers is essential. Further supported by the fact that it may cost them as much as five times more to acquire new customers than retaining existing new ones. READ MORE

  3. 12. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Oliver Fjätström Zetterberg; Julia Schelin; [2017]
    Keywords : Loyalty program; Switching costs; Online casino; Video slots; Churn rate;

    Abstract : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. READ MORE

  4. 13. How does Organizational Culture Impact Intention to use Customer Relationship Management Amongst Employees?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Fredrik Vikström; [2016]
    Keywords : CRM; organisational culture; competing values model; technology acceptance model; CRM adoption; intention to use CRM;

    Abstract : Purpose: The aim of this thesis is to elaborate on if organisational culture has an impact on the intention to use a CRM system. Methodology: The data was collected by use of an online questionnaire, the questions used were created based on the literature review andmeasured according to a 5 point Likert-scale Conclusion: Organisational culture has no meaningful impact on intention touse CRM. READ MORE

  5. 14. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  6. 15. Follow Me! The Ultimate Quest for Consumer and Brand Interaction in Social Media

    University essay from Göteborgs universitet/Graduate School

    Author : Maria Ahlberg; [2015-07-08]
    Keywords : Social Media Marketing; Social CRM; Social Media; Act of Following; Media Sharing Platforms; Social Media Interactions; S-O-R Framework for Social Media Metrics; Online Consumer Behaviour;

    Abstract : Abstract In the marketing world, in which social media is becoming a natural part of any company’s or brand’s marketing strategy, it is crucial to stay current on how to reach target groups. Interactions between brand and consumer are essential when building relationships in order to gain trust and loyalty. READ MORE