Essays about: "online crm"

Showing result 6 - 10 of 30 essays containing the words online crm.

  1. 6. Do They Practice What They Preach? : A quantitative study on how Generation Z’s purchase intention is affected by four CRM factors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Gerhardsson; Ida Bergh; Supakarn Thongpitaks; [2021]
    Keywords : Cause-Related Marketing; Generation Z; Communication; Purchase Intention; Cause Involvement; Message; Perceived Cause Fit; Donation Size;

    Abstract : Background: Cause-Related Marketing (CRM) is a popular marketing strategy where companies through this communication contribute to causes and engage their consumers by donating when they purchase a product and an amount of the revenue goes to charities. The concept has been divided into four different factors, being cause involvement, message, perceived cause fit and donation size. READ MORE

  3. 7. RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Tina Mohammadi; [2020]
    Keywords : Customer Experience; Customer relationship; E-commerce; Customer service; Physical stores; Retail industry; Consumer electronics; Elgiganten; CRM;

    Abstract : Most companies' desire is to create customer relationships and the working methods have changed as a result of the increased e-commerce. Because of digitalization, the retailing field has changed dramatically. Consequently, physical stores are facing competition from online companies. READ MORE

  4. 8. Digitalization in The Banking Industry : Adapting to The Crisis

    University essay from Umeå universitet/Företagsekonomi

    Author : Sebastian Palmquist; [2020]
    Keywords : Banking; Fintech; Digitalization; Elderly; Adaptation;

    Abstract : Research problemThe world is currently undergoing one of the most substantial crises of the past century, causing disruption both socially and economically. The effect on the Swedish inhabitants has been impactful, especially for elders, who are crippled in the ability to complete necessary tasks including private banking. READ MORE

  5. 9. SaaS vs. IaaS vs. On-premise

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Abdulkader Bayrakdar; Sebastian Nogara; [2019-11-18]
    Keywords : CRM; ERP; decision support; GDPR; IaaS; operation modes; SaaS;

    Abstract : Companies acquire software or make their own software depending on their resources and demands. As external software, Software as a Service (SaaS), has grown in breadth and depth, they have become increasingly popular. On-premise software can also still be favorable as it may be more secure, private or economical. READ MORE

  6. 10. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
    Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

    Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE