Essays about: "online crm"

Showing result 21 - 25 of 30 essays containing the words online crm.

  1. 21. Using Social CRM to influence Customer Service and Loyalty: A Perspective in the Airline Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Desislava Halova; Raymond Menne; [2013]
    Keywords : Social CRM; Customer Service; Social Media; Customer Loyalty; Business and Economics;

    Abstract : The purpose of the study was to investigate how companies can harness the power of social media by utilizing Social CRM. It was investigated how integrating social media channels into existing Client Relationship Management platforms can influence customer service and customer loyalty. READ MORE

  3. 22. Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kajsa Påhlman; Emilia Waldenskiöld; [2013]
    Keywords : E-commerce; CRM; personalized marketing; consumer culture theory; privacy concerns.; Business and Economics;

    Abstract : When consumers today navigate and shop online they meet different types of advertisements, both directly on the e-commerce website and through other channels. Many companies use personalized marketing as a way to create relationships with consumers. However, personalization today is a sensitive area and often twinned with privacy issues. READ MORE

  4. 23. In Facebook we trust : a case study of consumer relationship & Facebook

    University essay from Sektionen för hälsa och samhälle

    Author : Amanda Oxwall; Tove Zander; [2012]
    Keywords : Trust; Facebook; Relationship Marketing; Online Trust; Social CRM;

    Abstract : Problem: Facebook is the most frequent and most used Social Media of our time. Facebook shapes new opportunities in communication and collaboration between companies and consumers that have not been possible before. Facebook is a marketing channel that gives companies an easy and free way of sharing fast information and communication online. READ MORE

  5. 24. Investigation of CRM in e-business : From a B2C Fashion Companies' Perspectives

    University essay from IHH, Informatik

    Author : Isdora Dire; Dalida Samano; [2012]
    Keywords : Customer Relationship Management; B2C; Fashion Companies; e-business;

    Abstract : Customers are no longer what they use to be in the past, they are now highly educated, more specialized and more highly influenced by global culture than ever before. For businesses to be able to win the heart of customers, they need to do extra because these customers are the pillar that holds the organizations. READ MORE

  6. 25. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    University essay from Avdelningen för ekonomi

    Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
    Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE