Essays about: "online crm"

Showing result 16 - 20 of 30 essays containing the words online crm.

1. 16. How can loyalty programmes improve brand loyalty?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Gideon Mekonnen Jonathan; Anna Kapetanakis; [2015]
   Keywords : Brand loyalty; loyalty programmes; customer loyalty; retail industry;

   Abstract : Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. READ MORE

3. 17. Development of a customer support process tool in SharePoint Online

   University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Tekniska fakulteten

   Author : Andreas Larsson; [2015]
   Keywords : SharePoint; workflow; CRM; Customer Relationship Management; Issue tickets;

   Abstract : Management thinking has changed focus from bringing in new customers to under- standing the significance of maintaining existing customers and the need to attain loyalty with these customers. This has increased the importance of keeping good customer relationships. READ MORE

4. 18. The Impact of Social Media as a Customer Relationship Management Tool : A B2B Perspective

   University essay from Karlstads universitet/Handelshögskolan

   Author : Olga Buss; Gabriel Begorgis; [2015]
   Keywords : Customer Relationship Orientation; CRM; CRM in b2b; Social Media; Social media in b2b; Social CRM; Social CRM in b2b; Customer Relationship Performance;

   Abstract : This study explores the association between the Customer Relationship Orientation of a company, their Social Media Use through Social Customer Relationship Management Capabilities, with Customer Relationship Performance in order to determine if Social Media can be used as an effective Customer Relationship Management tool in a business-to-business context. In addition, the research will explain if the company’s expectations conform to the customer’s experience. READ MORE

5. 19. Online Loyalty Program & Type Identification : Empirical study concerning Swedish online based loyalty programs & type identification

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Daniel Svensson; Mikael Tran; [2014]
   Keywords : CRM; Loyalty programs; Online; Type identification; Setup development; Opportunistic behavior and Behavior change.;

   Abstract : Purpose: To expand the fundamental knowledge of how online loyalty programs are developed, utilized and maintained. Design/methodology/approach: A deductive approach with a qualitative research method, consisting of multiple case studies with a total of four companies operating online within Sweden. READ MORE

6. 20. Cause-related marketing - a worthwhile cause? : A quantitative study among Swedish Generation Y

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Amanda Bergstén; Cecilia Olsson; [2014]
   Keywords : Cause-related marketing; Generation Y; corporate social responsibility; consumer behaviour; social media;

   Abstract : Purpose: The purpose of this thesis is to contribute with knowledge of the preferences and attitudes among Swedish Generation Y in terms of cause-related marketing. The study aims to find out what this generation prefers in cause-related marketing efforts, focusing on causes and type of support. READ MORE