Essays about: "personal.values"

Showing result 11 - 15 of 73 essays containing the word personal.values.

  1. 11. The Relationship between perception and Consumer Behavior towards Purchasing from Chinese Online Retailers : A Comparative study between Generation Z and Generation Y

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Samuel Lidström; Ruotong Tang; [2023]
    Keywords : Generational Difference; Personal Values; Uncertainty Avoidance; Uncertainty Perception; Purchase Decision;

    Abstract : The purpose of this study is to examine the impact of perception and uncertainty among Generation Z and Generation Y Swedish consumers when making purchase decisions from online Chinese retailersQualitative method in the form of focus groups was used to collect the data in order to answer the research question. This study explored perception and uncertainty in Swedish Gen Z and Gen Y consumers when purchasing from Chinese online retailers. READ MORE

  3. 12. The effect of persuasive communication on rock climbers' environmental behavior

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Diana Alexe; [2023]
    Keywords : Environmentally responsible behavior; pro-environmental behavior; rock climbing; adventure tourism; regulatory focus; value-based messaging; persuasive messaging; message framing; environmental communication;

    Abstract : Rock climbing has become a popular adventure activity, yet it poses a threat to the environment, particularly to the rare species that inhabit the lower vegetation density of rock faces. To address this concern, effective evironmental communication is necessary to provoke environmentally responsible behavior among climbers. READ MORE

  4. 13. Werewolves to Are-wolves? Characterising key factors affecting public acceptance of a hypothetical Experimental Wolf Reintroduction in Scotland

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Marta Lamorgese; [2023]
    Keywords : Ecosystem Restoration; Rewilding; Large Predator Reintroduction; Wolf Reintroduction; Public Participation; Social Acceptance; Ex-ante Policy Evaluation; Local Stakeholders Engagement; Integrated Landscape Management; Attitude Formation; Social Sciences;

    Abstract : The newest Scottish government Biodiversity Strategy prioritises control of overabundant deer populations. Ecological theory and real-life instances suggest an unorthodox deer management solution: wolf reintroduction (WR). Theoretically, wolves would prey on deer, thus alleviate grazing pressure on Scottish vegetation and help landscapes thrive. READ MORE

  5. 14. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Elin Adolfsson; Ida Kucera; [2023]
    Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

    Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE

  6. 15. Main Motivations and Barriers to Wildlife-Friendly Gardening in Sweden

    University essay from Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Author : Klara Ekblom; [2023]
    Keywords : biodiversity; urban green space; wildlife-friendly gardening; Earth and Environmental Sciences;

    Abstract : Biodiversity is declining all over the world due to human activities. This is alarming since human survival is dependent on biodiversity and the ecosystem services nature provides. READ MORE