Essays about: "purpose of hotel"

Showing result 11 - 15 of 93 essays containing the words purpose of hotel.

1. 11. Reaching the Service Recovery Paradox : Using the Anchoring Effect to Reduce Required Monetary Compensation

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Jesper Björkman; Nathalie Kron; [2022]
   Keywords : service failure; service recovery; service recovery paradox SRP ; anchoring effect; cognitive bias;

   Abstract : Aim: When service failures occur, companies must use service recovery actions to recover customer satisfaction. The service recovery paradox refers to the paradox which occurs when a customer is more satisfied after successful service recovery, than they would have been if no failure had occurred. READ MORE

3. 12. Online reviews’ influence on purchase decisions within the Hotel Industry

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Martin Ström; Olivia Karlsson; [2021]
   Keywords : Consumer behavior; Consumer perception; Purchase decision; Hotel industry;

   Abstract : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry?  Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. READ MORE

4. 13. Where Service Recovery Meets its Paradox : A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Andreas Edström; Beatrice Nylander; [2021]
   Keywords : service failure; service recovery; service recovery paradox; service recovery hotel industry; customer satisfaction;

   Abstract : Title: Where Service Recovery Meets its Paradox - A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry  Level: Student thesis, final assignment for Bachelor Degree in Business Administration  Author: Beatrice Nylander & Andreas Edström  Supervisor: Patrik Sörqvist  Date: 2021 – June  Aim: The purpose of this study was to, within the hotel industry, investigate at what level of service recovery the service recovery paradox will come into existence.  Method: Two surveys have been conducted where 190 respondents were introduced to a scenario- based service failure in the hotel industry. READ MORE

5. 14. Developing Sustainable Talent Management in the Hotel Industry : Can Sustainable Talent Management lower the turnover rates in hotels?

   University essay from Södertörns högskola/Turismvetenskap

   Author : Folke Ununger; [2021]
   Keywords : Hotel industry; Turnover; Talent management; Social sustainability; Sustainable talent management;

   Abstract : The hotel industry is characterized by high staff turnover rates and it seemingly struggles to keep its talented employees. Therefore, the purpose of this study was to identify central factors relevant for the development of Sustainable Talent Management in the hotel industry. READ MORE

6. 15. The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Hanna Lundin; [2021]
   Keywords : EWOM; Trust; Source Credibility; Hotel industry; Online reviews; Hotel Stay; Purchase intention;

   Abstract : The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. READ MORE