Essays about: "relationship marketing questionnaire"

Showing result 16 - 20 of 103 essays containing the words relationship marketing questionnaire.

1. 16. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Hannah Kyller; Hedvig Thorson; [2021]
   Keywords : Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

   Abstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE

3. 17. The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Moen Asif; Sarah Asif; [2021]
   Keywords : Second-hand clothing; Environmentally-relevant personal values; Biospheric values; Altruistic values; Egoistic values; Hedonic values; Purchase intention; Theory of planned behavior.; Business and Economics;

   Abstract : Purpose: To study the effect of environmentally-relevant personal values (biospheric, altruistic, egoistic and hedonic) on the purchase intention of second-hand clothing (SHC). Methodology: This research is a quantitative study and follows a deductive research approach. READ MORE

4. 18. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
   Keywords : Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

   Abstract : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. READ MORE

5. 19. Internationalization and its role in the utilization of Influencer Marketing within Business

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Victoria Näsberg; [2021]
   Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

   Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

6. 20. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

   University essay from Umeå universitet/Företagsekonomi

   Author : Linn Gaddefors; Frida Tollqvist; [2021]
   Keywords : Social media; Uses Gratifications; Customer journey; Purchase intention;

   Abstract : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. READ MORE