Essays about: "retail market and consumer behaviour"

Showing result 1 - 5 of 18 essays containing the words retail market and consumer behaviour.

  1. 1. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Louise Enoksson; Elin Larsson; [2020]
    Keywords : Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

    Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE

  3. 2. How Much Does It Cost? A quantitative study on the impacts of price presence and choice-set size in Online Grocery Checkout

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lazar Nesic; Carl Osterman; [2020]
    Keywords : Consumer behaviour; Online Grocery; Checkout; Attribute salience; Choice-process satisfaction;

    Abstract : Online Grocery Shopping is currently one of the fastest growing e-commerce sectors, with traditional grocery retailing further by far the largest retail sector in the physical market. While the design of online grocery stores has been the subject of numerous previous studies in retailing, the checkout process has been sorely neglected. READ MORE

  4. 3. Data Protection Considerations in EU Competition Law - A Natural Evolution or Disruptive Development?

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Adam Alfredsson; [2020]
    Keywords : Data; Personal data; Big data; Data Protection; Privacy; EU; Competition law; EU competition law; GDPR; Abuse of a dominant position; Article 102 TFEU; Bundeskartellamt; Facebook; WhatsApp; Digital era; Platforms; Networks; Law and Political Science;

    Abstract : It goes without saying that the world that we live in is becoming increasingly digitised. People communicate on Facebook, order products on Amazon, and use Google Search to find everything the Internet has to offer. A common denominator of these services is that they are all offered for free. READ MORE

  5. 4. The impact of delivery lead time on customer conversion

    University essay from Lunds universitet/Produktionsekonomi

    Author : Olle Josefsson; Jame-Jamil Hanna; [2020]
    Keywords : Delivery lead time; retail; supply chain management; e-tailing; furniture; online sales; e-commerce; Technology and Engineering;

    Abstract : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. READ MORE

  6. 5. E-commerce and its Effects on Commercial Real Estate and F&B : Space Conversions, the Optimal Meeting Place and Future Expectations on Development in Stockholm CBD

    University essay from KTH/Fastigheter och byggande

    Author : Hedda von Heideken; Nina Höglund; [2019]
    Keywords : E-commerce; Retail; Food and Beverage; Meeting Place; Market Analysis; E-handel; Detaljhandeln; Mat och Dryck; Mötesplats; Marknadsanalys;

    Abstract : People are becoming more digital today, and are spending the majority of their time behindscreens. Because of this, the importance to socialize have become more prominent. In thisdigital era, more businesses are establishing online. A structural reformation in the retailmarket is inevitable. READ MORE