Essays about: "retail selling."

Showing result 11 - 15 of 41 essays containing the words retail selling..

1. 11. Retail Organizational Change and Leadership in ICA Maxi and IKEA

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Chiedozie Obodo; [2020]
   Keywords : Leadership; leaders; Sweden Swedish; corporate leaders; retail organization; employees; organizational change; engage; ICA Maxi; IKEA; interview; qualitative;

   Abstract : Background: Leadership can be understood from the perspective of corporate leaders and employees in two retail organizations such as ICA Maxi and IKEA in Sweden. Research to date has tended to pay little attention to the study of leadership and its related issues in retail organizations. READ MORE

3. 12. Defining and predicting fast-selling clothing options

   University essay from Linköpings universitet/Statistik och maskininlärning

   Author : Sara Jesperson; [2019]
   Keywords : Apparel retail; B-splines; Gaussian mixture model; Probabilistic prediction; Sales prediction;

   Abstract : This thesis aims to find a definition of fast-selling clothing options and to find a way to predict them using only a few weeks of sale data as input. The data used for this project contain daily sales and intake quantity for seasonal options, with sale start 2016-2018, provided by the department store chain Åhléns. READ MORE

4. 13. Integrating online and offline worlds through mobile technology in physical stores : A quantitative study investigating the impact of technology readiness on the technology acceptance model for mobile technologies in physical retail

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Jakob Bank; [2018]
   Keywords : Retail; mobile technology; brick and mortar; omni-channel; technology acceptance mode; technology readiness; optimism; innovativeness; discomfort; insecurity; perceived usefulness; perceived ease of use.;

   Abstract : Customers uses both offline and online channels before the final purchase, retailers that are operating and selling their products both online and offline can benefit from aligning the experiences on their channels by using an omni-channel strategy. The smartphone is becoming a natural part of our day-to-day life and keeping us connected, also when visiting abrick and mortar retailers. READ MORE

5. 14. From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Annemarie Besenthal; Svea Pohl; [2018]
   Keywords : Customer experience; motivations; expectations; physical retail; tech and touch; engagement; emotions; in-store customer experience; experience point; emotional experience; Business and Economics;

   Abstract : The purpose of this thesis is to understand the motivations and expectations of millennials to shop offline in order to find out how retailers can respond to these by means of in-store customer experience and thus create an attractive experience point. We first examined literature in regards to motivations and expectations that influence customer behaviour in order to gain an understanding of the customer perspective. READ MORE

6. 15. Architectural analysis of Retail Omni-channel and integration of Cash IT Point-Of-Sale software with E-commerce platform

   University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

   Author : Thodsapon-Pete Kaewprathum; [2018]
   Keywords : Omni-channel; Point-Of-Sale; E-commerce; Integration;

   Abstract : Omni-channel has become a major player in retail marketing today. It is steadily gaining popularity among retailers because of its capability of providing consistent and seamless customer shopping experience. Omni-channel allows sales to take place via the variety of channels as it implements cross-channel business model. READ MORE