Essays about: "retail selling."

Showing result 21 - 25 of 41 essays containing the words retail selling..

1. 21. Hopping on the Service Bandwagon Towards a Circular Economy - Consumer Acceptance of Product-Service Systems for Home Furniture

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Ronja Lidenhammar; [2015]
   Keywords : Sustainable Consumption; Consumer Behaviour; Product Service Systems; Business and Economics; Earth and Environmental Sciences;

   Abstract : Product Service Systems offer companies the possibility to reduce environmental impacts by diminishing resource consumption, raw material extraction and waste generation. The concept focuses on a system of products, services and supporting networks with the aim of transitioning from selling the benefits of a product rather than the actual product. READ MORE

3. 22. Online going offline : Why online fashion retailers expand through an offline strategy

   University essay from Akademin för textil, teknik och ekonomi

   Author : Therese Bövik; Lisa Pålsson; [2015]
   Keywords : Online retail; offline retail; e-commerce; business expansion; market strategy; organizational cohesiveness; returns management; case study approach;

   Abstract : During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. READ MORE

4. 23. Retail Experience Marketing : A study on customer perceptions of successful in-store experience marketing within retailing

   University essay from

   Author : Michaela Tengström; Hanna Björkman; Patricia Egardsson; [2015]
   Keywords : Experience Marketing; Retailing; Brick and Mortar; Customer Perceptions; Important Factors in Creating Successful Experiences;

   Abstract : It has been shown that in today’s society, businesses will need to consider not only selling products or services, but also experiences in order to fulfil customers’ increasing demand for more stimuli in purchase situations. Additionally, brick and mortar retailers will need to respond to the increased use of online sales channels through finding ways of attracting customers to their stores. READ MORE

5. 24. Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Elinor Edberg; Oscar Sivertzen; [2015]
   Keywords : Consumer Marketing; Perceived Brand Authenticity; Customer-Based Brand Equity; Continuity; Originality; Trustworthiness; Genuineness; Heritage; Symbolism; Retail Clothing Industry;

   Abstract : Previous research has proven that perceived Brand Authenticity functions as a differentiator, which brands can use to stand out in today’s marketplace. However, few studies have investigated whether it is possible for brands to become more profitable by utilizing their authenticity. READ MORE

6. 25. How furniture shopping couldchange through omni-channelretailing and the use of technology-based innovations

   University essay from KTH/Industriell marknadsföring

   Author : JOAKIM UDDENFELDT; [2014]
   Keywords : Omni-channel; online shopping; multi-channel; furniture shopping; omni-kanaler; online handel; multi-kanaler; möbel handel;

   Abstract : Syftet med denna forskning är att få en bättre förståelse för de faktorer som påverkar konsumenternas beslutsfattande vid köp av möbler och hur Omni - kanaler och teknologiska innovationer kan bidra till möbelindustrin och hur det påverkar de olika marknadsföringskanalerna och hur det i slutändan kan förändra upplevelsen för kunden. Den teori som har använts i denna studie omfattar områdena Omni  kanaler, marknadsföring och detaljhandel, allmän detaljhandel och dess kundupplevelse , beslut och konsumentbeteende vid köp av möbler, hur sociala medier påverkar marknadsföringen och teknologiska innovationer inom möbelindustrin. READ MORE