Essays about: "social media consultancy"

Showing result 1 - 5 of 9 essays containing the words social media consultancy.

1. 1. Preventing Inertia: Levaraging the Usage of Facebook as a Dynamic Capability

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Fanny Nilsson; Felicia Schützler; Jennifer Sturedahl; [2019]
   Keywords : Business Development; Digital Innovation; Dynamic Capability; Facebook; Inertia; Marketing Inertia; Marketing Strategy; Organizational Inertia; Social Media;

   Abstract : Background – Inertia describes a state whereby companies develop slower relative the pace of change experienced by their environment, something most organizations experience at least once in their lifetime. Being in the state of inertia and consequently failing to adapt to change cause new businesses to replace old ones. READ MORE

3. 2. Let Them Brand This Town : A Qualitative Study of How Major Cities Manage User-Generated Content in Their Branding Strategies

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Lucas Carlos Alban; Michael Wieneck; [2018]
   Keywords : ;

   Abstract : Background: Ongoing urbanization and increased visits to urban areas make cities around the globe compete with each other. As places increasingly aim to attract visitors, residents, businesses or investments, place branding becomes a new discipline within the field of marketing and city branding arises as a means to differentiate a city in the global marketplace. READ MORE

4. 3. Digital Capabilities of Internet based Consultancy Startups

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Jinto Lal Das; [2018]
   Keywords : Digital Technology; Digital Business; Internet Startups; Digital Strategy; Digital Capability; Value Creation.;

   Abstract : Advanced information and communication technologies, social media, Internet, etc. have tremendously impact on flourishing Internet based Startup around the world. Although some Internet Startups e.g. READ MORE

5. 4. Control Through Freedom – A Qualitative Case Study of a Non-Managerial Organization

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hedvig Winsa; Linda Österdahl; [2018]
   Keywords : Organizational culture; normative control; non-managerial structure; Business and Economics;

   Abstract : The purpose of this thesis is to explore the role of normative control by analyzing how culture is perceived and maintained, in an organization which is defined as non-managerial. The empirical part of this study was conducted through an interpretive, abductive and qualitative research method. READ MORE

6. 5. A lifebuoy that supports in deep water : A qualitative case study investigating how an external actor can support an organisation in crisis

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Nadia Bazydlo; Sofia Wallin; [2017]
   Keywords : Crisis management; Crisis communication; Crisis Consultancy; PR-agency; Reputation; Social Media; External support; Social-Mediated Crisis Communication Model SMCC ; Situational Crisis Communication Theory SCCT ;

   Abstract : Problem  Crisis management has never been as important as it is today. Considering that criticism is being spread in a fast pace through social media, the reputation of an organisation can quickly be damaged. Several organisations however lack internal knowledge about crisis management. READ MORE