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Showing result 1 - 5 of 25 essays matching the above criteria.

  1. 1. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Hüsam; Linnéa Nordmark; [2023]
    Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

  3. 2. Impactful Digital Transformation for Retail Employees : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Aniansson; Sarah Ebrahimi; [2022]
    Keywords : Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

    Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE

  4. 3. From words to actions: the effects of the transformation of core values through the physical stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yuxin Li; Katherine Camacho; Francesca Scriboni; [2022]
    Keywords : transformation of core values; brand associations; visual identity; store branding; brand experience; brand image; Lush; Kiehl’s.; Business and Economics;

    Abstract : Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. READ MORE

  5. 4. Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Rantala Törnfeldt; Emilia Fisal; [2021]
    Keywords : Leadership; management; employer branding; leadership branding; human resources; motivation; desire; reluctance; Business and Economics;

    Abstract : This thesis thesis explores what desires and motivations lay behind employees’ succession to managerial positions in a store environment. Previous research focuses on how to develop good leaders, rather than how to make people want to become leaders, which is why this is an important topic. READ MORE

  6. 5. Architectural Concepts in Retail Research

    University essay from KTH/Ledning och organisering i byggande och förvaltning

    Author : Pedro Ivan D’Aquino de Paula; [2020]
    Keywords : Retail design; Retail Environment; Architectural concepts; Retail design; Retail Environment; Architectural concepts;

    Abstract : The Retail industry is one of the most important areas in the Real Estate field. In retailing, design involves several aspects to create a communicative and attractive environment. Retailers are in an incessant search for the most vanguard design methods for branding promotion and customer attraction. READ MORE