Essays about: "store branding"
Showing result 21 - 25 of 25 essays containing the words store branding.
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21. Corporate Social Responsibility in Branding : A Study of The Body Shop's Visitor's Attitudes and Purchase Decisions
University essay from Handelshögskolan vid Umeå universitetAbstract : Title Corporate Social Responsibility in Branding - A study of The Body Shop's visitors' attitudes and purchase decisions Authors Sara Lundgren El-Salhy & Amanda Lundmark Seminar Date 2009-06-02 Level C-level Thesis Tutor Malin Näsholm Keywords CSR, The Body Shop, Corporate Identity, Corporate Image, Associations, Attitudes, Purchase Decision Problem Previous research suggests that by using well known CSR as a branding tool, companies can create positive consumer attitudes, and these attitudes are assumed to lead to positive purchase decisions. This study aims to test this connection, when CSR is well known, by answering the following problem question: What are the opinions and attitudes among The Body Shop Umeå's visitors towards The Body Shop and CSR, and how do they perceive the company regarding CSR? Are their purchase decisions affected by these opinions and attitudes? Purpose To explore the importance of a well-known CSR; to find what attitudes consumers have towards CSR and a company with well-known CSR, and to look at these attitudes' relation to the consumers' purchase decision. READ MORE
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22. Factors of branding : a Case Study of Hennes & Mauritz AB in China
University essay from Institutionen för ekonomiAbstract : H&M has been in China for three years. The consumers in China are still enthusiastic with this brand when the first store in the capital city, Beijing. In this paper, we use the concept of brand identity and brand image and outline a conceptual model for understanding and studying the customer experience of H&M in China. READ MORE
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23. The Store - The Physical Place of Branding
University essay from Företagsekonomiska institutionenAbstract : Abstract The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. READ MORE
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24. Exponering av trägolv och lister i butik och på mässor : en jämförande studie mellan sport- och bygghandeln
University essay from SLU/Dept. of Forest ProductsAbstract : The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. READ MORE
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25. Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. READ MORE
