Essays about: "store branding"

Showing result 11 - 15 of 25 essays containing the words store branding.

  1. 11. The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Cristina Fernández Hidalgo; Larry Mikano; Tom Vermeersch; [2016]
    Keywords : Co-branding; Luxury Fashion; Brand Equity; Consumer-based; Collaboration; Perceived Quality; Brand Image; Brand Loyalty; Generation Y; Generation X; London.;

    Abstract : The co-branding strategies are gaining attention from research due to the special difficulties of implementing a collaborative strategy. Hence, this paper evaluates the effect of the co-branding strategy between a luxury brand and a high-street retailer on the luxury consumers’ brand equity of the luxury brand post-co-branding. READ MORE

  3. 12. Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments?

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Maria Erlandsson; Elin Forslund; [2015]
    Keywords : Fashion; Intermediary Luxury; Brand Identity; Brand Image; User Imagery; Self-image Congruence;

    Abstract : Title: Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments? Authors: Elin Forslund and Maria Erlandsson Supervisor:Ulf Aagerup Level: Bachelor thesis in marketing (15 ECTS). Spring 2015. READ MORE

  4. 13. Physical Store Image in the Light of E-Commerce: an Internal Perspective on the Swedish Book Market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Linnéa Elfving; [2015]
    Keywords : Corporate branding; physical store image; dual-channel strategy; Business and Economics;

    Abstract : .... READ MORE

  5. 14. Balancing branding and sales - The content strategist dilemma

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elida Palmgren; Madina Amerhanova; Johanna Lundström Kabus; [2015]
    Keywords : Strategic communication; Content Strategy; Branding; E-commerce; Customer experience; Symbolic brand; Social Sciences;

    Abstract : This research strives to examine the impact of online brand communication on the content strategy of a premium brand in the context of ETON e-commerce store. The secondary purpose of the study provides the insight as to why brand message affects brand content strategy through various communication modes. READ MORE

  6. 15. The Brand Building Balancing Act : A study into the internal conflicts and processes of building brand image.

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : VICTORIA WOLF; MARIE SVENSSON; [2014]
    Keywords : brand image; conflicts; the value chain; brand building;

    Abstract : Background: Based on our professional experience supported by evidence from current brand literature, we have identified an on-going struggle for fashion brands when building and communicating brand image internally. Branding is about adding value and which is directly connected to the product itself. READ MORE