Essays about: "store branding"
Showing result 16 - 20 of 25 essays containing the words store branding.
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16. Egna märkesvaror : ICAs olika emv
University essay from SLU/Dept. of EconomicsAbstract : På dagens livsmedelsmarknad blir innovation och utveckling allt mer aktuellt när kunderna ställer högre och högre krav på livsmedelsbutikerna. När kraven blir högre använder sig företagen av olika strategier, att nischa sig är ett alternativ för att uppfylla kundernas krav. READ MORE
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17. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE
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18. Shopping as an experience
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : The consumption society is expanding with stores and shopping malls which require that a store as well as a mall distinguish from the great mass. Today's consumption society is a difficult marketplace for companies to reach out to their consumers. READ MORE
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19. Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing
University essay from Företagsekonomiska institutionenAbstract : Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are more environmentally conscious than ever. READ MORE
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20. Ursprungs- och kvalitetsmärkningens betydelse för konsumentens val av krukväxter : en studie om mervärdet av Mäster Gröns co-branding med Svenskt Sigill
University essay from SLU/Dept. of People and SocietyAbstract : This essay has been made on behalf of the co-operative society Mäster Grön, which is selling ornamental plants to retailers in Sweden. The aim of this study has been to find out what added value Mäster Grön gets from their co-branding with the Swedish Seal of quality. READ MORE