Essays about: "store branding"

Showing result 6 - 10 of 25 essays containing the words store branding.

  1. 6. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
    Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

    Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE

  3. 7. Victoria’s Secret: Are Tables Turning in Heaven?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elsa Perpiñá Subiñas; [2019]
    Keywords : Victoria s Secret; branding; brand management; brand identity; brand orientation; market orientation; master case series; Business and Economics;

    Abstract : Whenever you walk into a Victoria’s Secret store, watch the annual runway, or encounter the brand’s angels, you feel like your prayers have been answered and you made it heaven. The brand offers such an exquisite, sexy, and seductive experience to both women and men. READ MORE

  4. 8. Branding Snowboarding Lifestyle : A case study of Burton Snowboards’ brand narrative of gender equity

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Laura Muukka; [2018]
    Keywords : Burton Snowboards; lifestyle; fashion; gender equity; branding;

    Abstract : The purpose of this thesis was to find out how snowboarding lifestyle and gender equity are visible in Burton Snowboards’ branding on their Instagram accounts as well as in their retail stores. Thus, the research questions were “How is (snowboarding) lifestyle and gender equity visible in Burton Snowboards’ branding on their Instagram accounts and in their retail stores?” and also, “How does branding differ in the two accounts and in the four stores?” The theory part of this thesis looks into consumer theories, such as branding and marketing communication. READ MORE

  5. 9. The retailing paradox : a study of the green market development in food retailing

    University essay from Högskolan Kristianstad/Avdelningen för Ekonomi och arbetsliv

    Author : Kristina Jovanovic; [2017]
    Keywords : Corporate social responsibility; CSR labeling; food retailing; private eco- branding; green market development;

    Abstract : CSR has become an important issue in the business practices of retailers worldwide. When it comes to the food sector, retailers are expected to adopt CSR practices and influence their consumers and supply chains to behave in a socially responsible way. READ MORE

  6. 10. Paradiset: Sweden’s answer to whole foods : a netnographic case study of modern marketing techniques and how to build a business identity

    University essay from SLU/Dept. of Economics

    Author : Martina Hultén; [2016]
    Keywords : advertisement; branding; business identity; food; marketing; netnography; nudging; organic; social media; storytelling; sustainability;

    Abstract : The practice of marketing has changed from a focus on promoting individual products to engaging with people’s identities and lifestyle choices (Belz & Peattie, 2009). A consumer focus and sustainability movement has triggered the marketing development further, where techniques such as green and social marketing are used to reach the more conscious customer. READ MORE