Essays about: "study of e-commerce abstract"

Showing result 6 - 10 of 15 essays containing the words study of e-commerce abstract.

  1. 6. Digitalization in the food industry : An exploratory study on how the digitalizationa affects the food industry in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Kim Bodeklint; William Unosson; [2019]
    Keywords : digitalization; FMCG; digital transformation; food industry; e-commerce; change; change management; omni;

    Abstract : Abstract Background – The existing literature on digitalization in the food industry is limited. Meanwhile, the literature suggests that digitalization is an issue that is unavoidable at some point in all industries and that companies must adapt in order to maintain their competitive position. READ MORE

  3. 7. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Emma Nyberg; Mathias Soini; [2017]
    Keywords : Experiential Marketing; Customer Experience; Touchpoints; Apparel stores; Sensory marketing;

    Abstract : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. READ MORE

  4. 8. Generation E-commerce : Motivation to write positive and negative online reviews

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Julia Arheden; Timmy Eliasson; Johan Alfredsson; [2016]
    Keywords : eWOM; Motivation; Online Reviews; Positive reviews; Negative reviews; Customer’s motivation; Motivation factors;

    Abstract : Abstract   Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews.   Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. READ MORE

  5. 9. Does culture matter in online retail? : A quantitative study based on the online shopping behaviour of generation Y in relation to the cultural influences of Germans and Swedes

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Dionne Boerwinkel; [2016]
    Keywords : E-commerce; culture;

    Abstract : Abstract Background: Due to technological developments (e.g. internet) and globalization, business management and the sales environment faced several changes in the last decades. Together with the convenience of the e-commerce and the free trade policy in the EU, businesses are evoked to enter foreign (online) markets (within the EU). READ MORE

  6. 10. E-Commerce in Different Cultures : How e-commerce purchasing behavior in Western and Asian cultures is influenced by their cultural backgrounds?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tim Fricke; Muhammad Usman Khan; [2015]
    Keywords : E-Commerce; Cultural comparison; Technology acceptance; Purchasing behavior; E-loyalty; Internationalization;

    Abstract : Abstract Purpose — The purpose of this paper is to extend the current knowledge of cultural influence on e-commerce usage. It attempts to answer the question: How different cultural backgrounds influence e-commerce usage? Approach — A specific model referred to as the e-commerce technology acceptance model is developed for this case plus hypotheses are tested. READ MORE