Essays about: "the effectiveness of creative advertising"

Showing result 1 - 5 of 7 essays containing the words the effectiveness of creative advertising.

  1. 1. How should a startup company do marketing?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kaywann Bahrami; Oscar Hegelund; [2020]
    Keywords : startup; creative advertisement; efficient advertisement; social media; digital marketing;

    Abstract : In this paper our main interest is to measure the effects of creative advertising campaigns and efficient advertising campaigns to find out which of these strategies performs the best, and to investigate their effects in the short and long term. Modig et al (2014), stated that creative ads will be effective in the "long perspective", however this term can be very vague. READ MORE

  3. 2. What is Relevant to the Consumer?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Susanne Holmsäter; [2013]
    Keywords : Relevance; Creativity; Advertising; Consumer Behavior; Effectiveness Measures;

    Abstract : The ways consumer perceive and think about relevance in an advertising context are investigated through exploring research questions through a quantitative research method in an attempt to broaden the measurements of this variable. By using the work of Smith et al (2007) as a starting point this study adds to the current research by complementing previous findings. READ MORE

  4. 3. Creativity and Price Uncovered - A study about the effectiveness of advertising creativity and its connection to product price

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Lindau; Mattia Tosti; [2012]
    Keywords : Creativity; Price; Advertising; Hierarchy-of-Effects HOE ; FMCG;

    Abstract : In the cluttered media landscape of today, marketers are finding it increasingly difficult to reach out and establish a meaningful connection with consumers. Extensive research has been conducted in this regard, and creativity has often been indicated as the most powerful tool to break the clutter. READ MORE

  5. 4. The Concept of Mental Models in Co Design

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Irfan Zeb; Shah Fahad; [2012]
    Keywords : Collaborative design; team mental models; shared mental models; organizational learning; shared understanding;

    Abstract : This study will provide an overview of mental models in teams and the significance of this particular concept for design teams. Researchers have applied the concept of mental models to understand how people perform tasks on the basis of their knowledge, assumptions, predictions and expectation. READ MORE

  6. 5. App-vertising – Effective Communication in a Creative Context

    University essay from Göteborgs universitet/Graduate School

    Author : Shamash Athoraya; Kumar Budanur Math Vishal; [2011-07-06]
    Keywords : ;

    Abstract : ABSTRACT: Creativity in advertising is often considered as an important element by both academia and practitioners in achieving effectiveness. The previous academic research has mostly focused on the traditional media platforms. READ MORE