Essays about: "thesis CRM MARKETING"

Showing result 16 - 20 of 42 essays containing the words thesis CRM MARKETING.

1. 16. Reining the Power of Big Data: A Study of How Big Data Affects Business Model Development in the Swedish TV-industry

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sam Ekman; Karl Rystadius; [2015]
   Keywords : Big Data; Business Models; Business Model Innovation; Innovation; Broadcasters;

   Abstract : Companies have always been collecting data, but during recent years technological advancement has allowed them to store and analyze quantities of data that earlier was unimaginable. The age of BIG DATA has come. Big data has reformed how companies look at their market, evaluate their business and analyze their customers. READ MORE

3. 17. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
   Keywords : Business and Economics;

   Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

4. 18. Going Global: Cases for Relationship Marketing in Chinese Higher Education

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hugo Chuan Ho Chan; Chumeng Li; [2015]
   Keywords : international student relationship management ISRM .; Sweden; China; higher education; marketing strategy; Relationship Marketing RM ; Customer Relationship Marketing CRM ; Business and Economics;

   Abstract : The integration of the global economy is a phenomena that is increasingly evident in our everyday lives. Ranging from rapid economic growth in developing nations to the flow of capital across continents, globalization is affecting almost all corners of modern society. READ MORE

5. 19. Cause-related marketing - a worthwhile cause? : A quantitative study among Swedish Generation Y

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Amanda Bergstén; Cecilia Olsson; [2014]
   Keywords : Cause-related marketing; Generation Y; corporate social responsibility; consumer behaviour; social media;

   Abstract : Purpose: The purpose of this thesis is to contribute with knowledge of the preferences and attitudes among Swedish Generation Y in terms of cause-related marketing. The study aims to find out what this generation prefers in cause-related marketing efforts, focusing on causes and type of support. READ MORE

6. 20. Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Kajsa Påhlman; Emilia Waldenskiöld; [2013]
   Keywords : E-commerce; CRM; personalized marketing; consumer culture theory; privacy concerns.; Business and Economics;

   Abstract : When consumers today navigate and shop online they meet different types of advertisements, both directly on the e-commerce website and through other channels. Many companies use personalized marketing as a way to create relationships with consumers. However, personalization today is a sensitive area and often twinned with privacy issues. READ MORE