Essays about: "thesis market survey"

Showing result 1 - 5 of 498 essays containing the words thesis market survey.

  1. 1. The Bouquet of Wine Consumption Drivers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

  3. 2. Eco-Innovation in the Scandinavian and Finnish Furniture Industry: Investigating Drivers, Barriers and The Role of Company Age and Size

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karolina Masalskaite; [2023]
    Keywords : Product eco-innovation; environmental sustainability; Scandinavian and Finnish furniture industry; drivers and obstacles to eco-innovation; company age and size impact; Business and Economics; Earth and Environmental Sciences;

    Abstract : Thesis Purpose: This study explores the major drivers and barriers to eco-innovation in Scandinavian and Finnish furniture companies, examining the influence of company size and age. The findings benefit stakeholders including businesses, policymakers, professionals, investors, and consumers. READ MORE

  4. 3. Battery Assembly Technology in the Nordics : Exploring Opportunities and Challenges for Equipment Manufacturers

    University essay from KTH/Produktionsutveckling

    Author : Steinar Þorsteinsson; [2023]
    Keywords : battery assembly technology; tool manufacturers; e-mobility; energy storage; opportunities; challenges; innovation; sustainability.;

    Abstract : This thesis investigates the opportunities and challenges in battery assembly technology for tool manufacturers in the sectors of e-mobility and energy storage systems in the Nordics. The research aims to understand how equipment manufacturers can contribute to the advancements of batteries and their assembly, ultimately fostering innovation and sustainability in these industries. READ MORE

  5. 4. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louisa Hoppe; Diede Rosmalen; [2023]
    Keywords : firm cue; firm size; willingness to pay; organic wine;

    Abstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE

  6. 5. Gamification within the Metaverse : A quantitative study to understand how consumer engagement is influenced by gamification strategies in the Metaverse

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Maja Sveder; Emma Lundbäck; [2023]
    Keywords : Gamification; Metaverse; Games; Game elements; Consumer behaviour; Engagement; Motivation; Purchase intentions;

    Abstract : Through the development of digitalization, the use of the Metaverse and the strategy of utilizing game elements for brands has increased. Therefore, this thesis purpose has been to understand, from the consumers perspective, if consumer engagement is influenced by gamification strategies used by brands in the Metaverse. READ MORE