Essays about: "thesis on mobile marketing"

Showing result 6 - 10 of 60 essays containing the words thesis on mobile marketing.

1. 6. The effect of influencer marketing in dense content on brands on Instagram

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Evelina Johansson; Frida Svensson; [2018]
   Keywords : Dense Content; Online Branding; Influencer Marketing; Instagram;

   Abstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE

3. 7. Value creation through digital solutions in the energy industry : A case study at Skellefteå Kraft AB

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Christoffer Alm; Gustav Dahlgren; [2018]
   Keywords : ;

   Abstract : Purpose – The purpose of this master thesis is to gain a better understanding of how value creation can be achieved with digital solutions in the energy industry. More specifically, this research aims to increase the understanding of factors that affect customer value in form of exploring the customers’ digital wants and needs. READ MORE

4. 8. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Erica Blomqvist Eriksson; Rebecca Järkemyr; [2018]
   Keywords : Social media marketing; Instagram; Influencer; M-shopping; Impulse buying behavior;

   Abstract : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. READ MORE

5. 9. A Study on the Impact of Virtual Community Characteristic on the Willingness of Chinese Gamers to Participate in Value Co-Creation

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Yanzhi Zhang; [2018]
   Keywords : virtual communities; value co-creation; mobile social games; player communities;

   Abstract : Value co-creation is a popular marketing research topic in recent years, and there were already some studies regarding raising consumers’ involvement in co-creation. However, virtual communities such as online games have seldom been addressed in this topic. READ MORE

6. 10. Digital inbound marketing as an approach to scale up B2B sales

   University essay from Lunds universitet/Produktionsekonomi

   Author : Maja Sölve; Johanna Öjeling; [2017]
   Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

   Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE