Essays about: "thesis topic about purchasing"

Showing result 1 - 5 of 12 essays containing the words thesis topic about purchasing.

  1. 1. eCRM features and customer loyalty : A qualitative study within the video streaming industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Millie Karphammar; Jennifer Brettschneider; [2021]
    Keywords : eCRM; CRM; customer loyalty; video streaming industry;

    Abstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE

  3. 2. Sustainable transportation and mapping of logistics activities - With the goal of having fossil-free transportation by 2030

    University essay from Lunds universitet/Teknisk logistik; Lunds universitet/Institutionen för teknisk ekonomi och logistik

    Author : Therese Lantto; Bengisu Özer; [2020]
    Keywords : Logistics map; transportation; sustainability; fossil-free; food manufacturing; carbon emissions; biofuels; electric vehicles; KPIs; roadmap; Technology and Engineering;

    Abstract : Today’s supply chains have become more global than ever before, which has brought out an enormous increase in environmental damage such as CO2 emissions. In an initiative to become more environmentally friendly, Swedish Food Federation has launched a joint sustainability manifest. READ MORE

  4. 3. The never-ending story : Discovering touch points and customer experiences along the customer journey

    University essay from Umeå universitet/Företagsekonomi

    Author : Daniel Francesco Lindberg; Tobias Vermeer; [2019]
    Keywords : customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

    Abstract : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. READ MORE

  5. 4. Design for change : Generation Y consumers' perception of sustainability in the fast fashion industry

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anna Theresa Hofmann; [2019]
    Keywords : Generation Y; Millennials; sustainability; attitude-behavior gap; fast fashion; knowledge;

    Abstract : Research Questions: “What knowledge do Generation Y consumers’ have about sustainability in the fast fashion industry?” and “How do the factors of the attitude-behavior gap influence the Generation Y consumers in their decision making for fast fashion clothes?”       Problem Formulation: Sustainability as a topic has regained great attention over the last couple of years. Generation Y consumers’ demand for more sustainable actions, especially in fast fashion, puts increasing pressure on the industry. READ MORE

  6. 5. Zero shades of green? : a qualitative study about individuals’ responses to green exposure on social media

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Silvana Alessandra Palma Pereyra; Chasmine Sandberg; [2016]
    Keywords : green trend; social media; opinion leaders; blogs; instagram; influences;

    Abstract : The use of social media has increased the need of interactivity and information sharing. Individuals are sharing thoughts about different issues. Today, environmental issues have become an everyday matter for many. This matter is manifested through opinion leaders and their blogs or accounts. READ MORE