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Showing result 1 - 5 of 26 essays matching the above criteria.

  1. 1. The voice of unheard : Chai Khana and the importance of independent media in encouraging diversity and inclusion

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Leyla Abdullayeva; [2023]
    Keywords : Social imaginary; Cultural citizenship; Independent media; Participatory media; Media; Communication; Diversity; Inclusion; Gender in South Caucasus; Queer communities in South Caucasus; Media in South Caucasus; Social change; Cultural Sciences; Social Sciences;

    Abstract : “The voice of unheard: Chai Khana and the importance of independent media in encouraging diversity and inclusion” is a master thesis focusing on the case study of Chai Khana, an independent media platform located in the South Caucasus and covering the gender-related stories from the region, and how it represents the voices of gender oppression and marginalisation. Through adopting a methods triangulation approach including the interviews, and textual and visual analysis, the collected data presented interconnectedness of independent media practices, diversity and inclusion, social imaginary and cultural citizenship. READ MORE

  2. 2. Gender Bias in Machine Learning : The Effect of Using Female Versus Male Audio When Classifying Emotions in Speech Using Machine Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Julia Adler; Klara Folke; [2023]
    Keywords : ;

    Abstract : To avoid discrimination between the genders and to improve the performance of machine learning, it is important to evaluate how different test data can impact how accurate machine learning models can be. This study investigates if the distribution between women and men in the training data affects how accurately different machine learning models can classify emotions used in the speaker’s tone of voice. READ MORE

  3. 3. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sofia Zangrande; [2023]
    Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

    Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE

  4. 4. The importance of brand identity on social media for micro and small publishers

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Frida Hvam; [2022]
    Keywords : Brand identity; visual identity; visual marketing; digital marketing; social media marketing; Varumärkesidentitet; visuell identitet; visuell marknadsföring; digital marknadsföring; marknadsföring i sociala medier;

    Abstract : In today’s world, using social media is part of many people’s daily routine. As many consumers exists on social media, the networks have become attractive marketing channels for brands around the world. READ MORE

  5. 5. The Role of Emotions in Ontological Conflicts : A Case Study of the Territorial Conflict Between the State of British Columbia, Coastal GasLink, and the Wet’suwe’ten

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Byron Alejandro Gálvez Campos; [2021]
    Keywords : Sustainable Development; Wet’suwet’en; Emotional Political Ecologies; Territorial Conflicts; Relational Ontologies; Modernity Coloniality; First Nations.;

    Abstract : For almost two decades, Coastal GasLink, with the support of the State of British Columbia (B.C.), Canada, has sought to build a hydrofracking gas pipeline, which would cross a large part of Wet’suwet’en Nation’s territories. READ MORE