Essays about: "tourism communication strategy"

Showing result 1 - 5 of 14 essays containing the words tourism communication strategy.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  3. 2. The dark shadow of a world crisis : A study on how organizations in Östergötland county manage, organize and plan for the effects of the Corona pandemic 2020

    University essay from Södertörns högskola/Turismvetenskap

    Author : Sanna Hasanagic; [2020]
    Keywords : Corona pandemic; rural destination; crisis management; crisis training; organization; management;

    Abstract : Tourism in rural areas has an important role of developing and altering the rural communities when it comes to the environment, social and economic structures. Rural areas have high potential in tourism development but the world is continuously experiencing the power of nature. READ MORE

  4. 3. Nation Branding Communication : A Case Study of the Brand Singapore

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Ena Čalić; [2018]
    Keywords : nation branding; brand Singapore; nation branding communication; multimodal critical discourse analysis; re-orientalism;

    Abstract : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. READ MORE

  5. 4. Best practice or PR strategy? : Integrated reports as impression management in a Swedish mining company

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Gisela Brodin; Sofie Vesterlund; [2018]
    Keywords : Corporate social responsibility; Sustainable development; Mining industry; Impression management; CSR;

    Abstract : Environmental and social problems are often connected to the mining industry. Hence, there is a history of conflicts between industry actors and stakeholders such as non-governmental organizations, regional politicians, environmental authorities, academics, community researchers, tourism industry and indigenous people. READ MORE

  6. 5. Parken som guldgruva? : en studie av lokala aktörers syn på turism i Söderåsens nationalpark

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Linn Appelgren; [2017]
    Keywords : nationalpark; skyddad natur; turism; strategi; samverkan;

    Abstract : Denna studie syftar till att undersöka hur aktörer arbetar med besöksnäringen i en nationalpark – med utgångspunkt i Söderåsens nationalpark. Nationalparken är en av Sveriges mest besökta naturdestinationer med upp till 400 000 besökare årligen. READ MORE