Essays about: "transparens"

Showing result 11 - 15 of 223 essays containing the word transparens.

1. 11. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Sofia Zangrande; [2023]
   Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

   Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE

3. 12. Designing Diverse Features to Reduce the Filter Bubble Effect on Social Media

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Ramya Kandula; [2023]
   Keywords : Filter bubbles; recommender systems; diversity; social media; filter bubblor; rekommenderande system; mångfald; sociala medier;

   Abstract : The filter bubble effect has been an active area of research that has been explored in various contexts within social media. Research on recommender system designs within filter bubbles has received a lot of attention, mainly due to its impact on the phenomena. READ MORE

4. 13. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Matilda Schill; Ebba Flykt; [2023]
   Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

   Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

5. 14. Balancing Demand and Supply Planning in the Food Supply Chain : Insights from a Dairy Industry Case Study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Jennifer Laktena; [2023]
   Keywords : Food Supply Chain; Demand Management Demand Planning; Supply Planning; Forecast; Promotion activities; Livsmedelsförsörjningskedjan; Efterfrågehantering; Efterfrågeplanering; Försörjningsplanering; Prognos; Kampanj;

   Abstract : Globalization and increasing demand for a variety of food products have contributed to challenges within the food industry (Zhu et al, 2018). The Food Supply Chain, FSC, involves several processes from production to distribution, involving actors from all the different steps in the network (Rohmer et al., 2018). READ MORE

6. 15. Encouraging Recycling in Co-living : A Redesigning of Sorting Bins

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Eugene Chan; Avinash Kumar Karuppasamy; [2023]
   Keywords : Co-living; Student Household; Sustainable Behavior; Collective Responsibility; Individualistic Responsibility; User Experience; Nudging; Product Service System; Sorting Bins; Waste Management; Recycling; Sorting; Co-living; Studentbostad; Studentbostäder; Hållbart beteende; Kollektivt ansvar; Individualistiskt ansvar; Användarupplevelse; Puffning; Produktservicesystem; Sorteringskärl; Avfallshantering; Återvinning; Källsortering;

   Abstract : There is an inefficiency of waste management in co-living spaces for students, emphasizing the importance of proper waste sorting. A multifaceted research methodology was initiated with a literature review to understand existing waste management solutions and how they work as a system, followed by attribute studies pivotal for co-living spaces. READ MORE