Essays about: "using senses in stores"

Found 5 essays containing the words using senses in stores.

  1. 1. Where there's a cue, there's a way : A study on the influence of visual sensory cues on consumers’ approach behavior

    University essay from

    Author : Erika Nylén; Doreen Klumpp; [2019]
    Keywords : Sensory Marketing; Sensory Cues; Human Senses; Store Atmosphere; Visual Sensory Cues; Approach and Avoidance Behavior; Sensation of Touch; Emotions; Retailing; Embodiment;

    Abstract : Background: Today’s marketers are focusing on creating more than just a transaction place for consumers seeking to purchase products in physical stores, such as a pleasant in store experience. The reason for this is due to the increased competition that present retailers are experiencing. READ MORE

  3. 2. Music in Fashion Retail Stores in Sweden : Consumers' perception of music in fashion retail environment

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Luz Dickson; Sakhawat Hossain; [2017]
    Keywords : Music; Consumer Behavior; Retailing; Shopping; Store Atmosphere; Sensory Marketing;

    Abstract : Background The stiff competition in retail markets has led the retailers to find ways to stand out by enhancing the store atmosphere using different atmospheric variables and sensorial strategies for the different senses to influence consumers' behavior.  One of the variables frequently used is music. READ MORE

  4. 3. Motives and Guidance for the Use of Sensory Marketing in Retailing : The Case of Nature & Découvertes

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Quan Zhou; Gildas Aitamer; [2011]
    Keywords : Sensory marketing; Retail; Nature Découvertes; servicescape; experience marketing;

    Abstract : The competition within the retail industry enters a white-hot stage. In order to please customers, retailers are using variable methods to strive for market shares. READ MORE

  5. 4. Visst vill jag köpa det här : en studie om vilka marknadsföringsstrategier som kananvändas av livsmedelsföretag för att marknadsföra exklusivalivsmedel i butik

    University essay from SLU/Dept. of Economics

    Author : Chilani De Soysa; [2011]
    Keywords : marknadsföring; butik; exklusiva livsmedel; sinnen;

    Abstract : Marknadsföring är något centralt i livsmedelsbutiker. Detta tillföljd av ett överskott avlivsmedelsbutiker vilket har inneburit att konkurrensen hårdnat inom denna bransch då deflesta butiker riktar sig mot samma kundsegment (pers. med., Nilsson, 2011) . READ MORE

  6. 5. Scent Marketing: What is the impact on stores in Umeå?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mathieu Blondeau; Amélie Tran; [2009]
    Keywords : Scent marketing; smell marketing; odours; impact on stores; sensorial marketing; Umea;

    Abstract : The way of consumption has changed. Now, consumers are not only rational when purchasing. They do not buy just for the functionality of the good or service they are looking for. READ MORE