Essays about: "zeithaml"

Found 4 essays containing the word zeithaml.

  1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  3. 2. A Discussion of Globalization Theories - Through International Consumer Perceptions

    University essay from Företagsekonomi

    Author : Aidan Kelly; Inga Köpsell; [2010]
    Keywords : Globalization; Segmentation; Consumer Perception; Perceived Quality; Quality;

    Abstract : Globalization has developed more and more within the business world as well as private life during the last decades. Globalization has influenced the way companies are conducting business and their approach towards the consumers which can have an influence on their way of purchasing. READ MORE

  4. 3. The Identification of Gaps between perceived and required Service Quality and Strategies to increase Customer Satisfaction

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Tanja Grewe; [2009]
    Keywords : service quality; customer satisfaction; gap analysis; airline sector;

    Abstract : The assurance of customer satisfaction is an increasing challenge for airline companies. Bridging the gap between passenger expectations and the perceived image of service quality is a permanent problem that is in the need to be optimized. READ MORE

  5. 4. För naturens bästa : en studie av svensk kvalitetsmärkning av ekoturism

    University essay from SLU/Dept. of Economics

    Author : Pia Svensson; [2004]
    Keywords : ekoturism; resa; miljö; kvalitet; marknadsföring; varumärke; certifiering; märkning;

    Abstract : Nature's Best is a quality-label for Swedish Eco-tourism. It is one of very few active ecotourism labels and the only one that claims quality as its main focus. The objective of this thesis is to evaluate the certification scheme Nature's Best with regards to the values the certification creates for the companies that certify their products. READ MORE