Essays about: "“CULTURE ADVERTISING"

Showing result 21 - 25 of 65 essays containing the words “CULTURE ADVERTISING.

  1. 21. FEMME: extinct stereotypes

    University essay from Konstfack/Grafisk design & illustration

    Author : Claire Bonnet; [2019]
    Keywords : femme; stereotypes; activism; feminism; capitalism; advertising; retrofuturistic; exhibition; museum; hope; 2050; visual culture; graphic design; installation; femininity; gender; visual research; narrative; animation; objects; feminist future;

    Abstract : My research is about stereotypes of women. Responding to scepticism towardsfeminist movements, my degree project aims to challenge the power structure of today’s Western society. How does visual communication play a big role in creating and/or reproducing inequalities? I have created a retro-futuristic exhibition, placed in an imaginary museum. READ MORE

  3. 22. Gay-themed advertising in a cultural context

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fleur Querida Dassen; Sofi Hagander; Adrián Vázquez Anido; [2019]
    Keywords : Brand image; Brand feelings; Brand associations; Culture; Gay-themed advertising; Business and Economics;

    Abstract : Abstract Aim: The purpose of this research is to investigate cultural differences in the perception of brand image when portraying gay lifestyle in advertising in Sweden and Spain. Approach: This study is based on a qualitative approach. READ MORE

  4. 23. Femvertising as a resource of meaning-making and identity negotiation – A consumer cultural perspective

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jingnan Lin; [2019]
    Keywords : Femvertising; Advertising; Cultural branding; Postfeminism; Gender Stereotypes; Consumer culture theory; Meaning-making; Identity construction; Social Sciences;

    Abstract : There is a tendency for organizations to draw on social and political issues to make brands relevant to consumers, among which the appropriation of women empowerment discourse has attracted considerable attention because of its success in practice. Give the paucity of studies both in strategic communication to evaluate consumers responses to organizations’ communication strategies and in advertising studies to examine the emerging form of advertising to empower women, this study focuses on femvertising from consumers’ perspective. READ MORE

  5. 24. Why Brands Still Cause Trouble : Revisiting Holt's dialectical theory of consumer culture and branding

    University essay from

    Author : Luis Grau; Andrei Vanetski; [2018]
    Keywords : brands; consumers; consumer culture; instagram; influencers; marketing; micro-celebrity; endorsement; Bourdieu s habitus; lacan s discourse;

    Abstract : The rise of social media in general and Instagram in particular has enabled a new type of celebrities, called micro-celebrities, that nowadays are being increasingly used by companies to endorse their products or establish their brands. While celebrity endorsement as a type of stealth branding together with some other marketing techniques characteristic of postmodernism were predicted to be unveiled and scorned by consumers (Holt, 2002), there are signs that through the practices of micro-celebrities, the language and logic of marketing have become even more ubiquitous in our contemporary social life (Khamis et al. READ MORE

  6. 25. The period is political - Activist advertising of female sanitary products

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Amanda Pettersson; [2018]
    Keywords : Femvertising; feminist advertising; female sanitary products; menstruation; discourse analysis; Sweden; Postfeminism;

    Abstract : This thesis aims to understand the use of political messages as part of a branding strategy through a discourse analysis. The empirical material consists of two campaigns advertising female sanitary products; Always #LikeAGirl (2014) and Libresse Blood Normal (2017), with a purpose to understand the incorporation and the adaptation of activist and feminist discourse in these commercial campaigns. READ MORE