Essays about: "2014 loyalty"
Showing result 1 - 5 of 39 essays containing the words 2014 loyalty.
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1. The Pathways of Brand Love : Pathways to brand love out of a consumer perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : AbstractBrand love has become an increasingly interesting area of research for academics and marketing practitioners alike, as it has shown to drive consumer behaviours such as brand loyalty, positive word-of-mouth and negative information resistance (Batra et al., 2012). READ MORE
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2. What implications does an omnichannel strategy have on customer loyalty for fashion retailers in Sweden?
University essay fromAbstract : This paper is about the omnichannel marketing strategy, defined by Levy, M., Weitz, B., and Grewal, D. (2013) as, “a coordinated multichannel offering that provides a seamless experience when using all of the retailer’s shopping channels”. READ MORE
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3. Private Labels and Generation Dislo(Y)al - The impact of private labels on store loyalty within the Swedish grocery retail industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Course: FEKN90, Degree project for Master of Science in Business and Economics (30 ECTS) Authors: Petrea Godderidge, Nicole Johansson and Lina Larsson Supervisor: Annette Cerne Key words: Generation Y, store loyalty, private labels, grocery retailer Purpose: The purpose of this thesis is to investigate what impact private labels, in relation to other store loyalty driving factors within the Swedish grocery retail industry, have on consumers within Generation Y’s store loyalty. Methodology: This study has a quantitative research strategy with a deductive research approach. READ MORE
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4. The influence of corporate social responsibility on the level of corporate tax avoidance
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis empirically studies the relation between corporate social responsibility (CSR) and corporate tax avoidance. Based on a sample of 3304 observations between 2002 and 2014, I find that the CSR score of companies is negatively related to their effective tax rate. READ MORE
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5. Consumers’ Perception and Loyalty to Private Labels : A Comparison of the German and Greek Market
University essay fromAbstract : In a time during which the consumer has the choice of many similar products (Burnett, 2007), retailers seek business growth and competiveness, for example through the introduction of their own private label (Pepe, 2008). Thus the interest and relevance of private labels has increased in recent years (Nielsen, 2014; Gázquez-Abad et al., 2014). READ MORE
