Essays about: "ABSOLUT VODKA COMPANY"

Found 5 essays containing the words ABSOLUT VODKA COMPANY.

  1. 1. Method development of flow cytometry analysis of yeast and lactic acid bacteria viability for alcohol fermentation

    University essay from Lunds universitet/Teknisk mikrobiologi; Lunds universitet/Bioteknik

    Author : Megha Komahan; [2023]
    Keywords : Flow cytometry; yeast; lactic acid bacteria; fermentation; cell viability; applied microbiology; Technology and Engineering;

    Abstract : The usage of yeast in conventional brewing techniques involving alcoholic fermentation is an age-old process. Analyzing the viability and obtaining physiological information regarding the microbial diversity of the fermentation samples plays a pivotal role in obtaining real-time information as well as developing a more efficient process design. READ MORE

  3. 2. How weird elements in brand communication can strengthen brand intimacy.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
    Keywords : Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE

  4. 3. Development of a Decision Support Tool for the Process of Deciding Inventory Levels : A Study at The Absolut Company

    University essay from Lunds universitet/Teknisk logistik

    Author : Anton Adolfsson; Erik Lundin; [2014]
    Keywords : Inventory level; decision support tool; spreadsheet model; inventory control; factors affecting inventory levels; Technology and Engineering;

    Abstract : Background: Supply Chain Management is receiving increased attention as companies are trying to remain competitive in a global and challenging environment. An important topic to consider when managing the supply chain is inventory control. READ MORE

  5. 4. Media Channels in a regulated market : A case study of ABSOLUT VODKA

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Cecilia Elmervik; Karin Funck; [2006]
    Keywords : Media Channels; Regulated Market; United States and China; Culture; Communication.;

    Abstract : It is widely known today that marketing plays an important role for the success of a company. The process of marketing is extremely complicated as it is, thus there are markets where this process is complicated even further. READ MORE

  6. 5. Hur kan spannmålsproducenter skapa kundanpassning? : fallet Söderslätts Spannmålsgrupp

    University essay from SLU/Dept. of Economics

    Author : Carl-Adam von Arnold; [2005]
    Keywords : vertikal samordning; SSG; Söderslätts Spannmålsgrupp; kundanpassning; Carl-Adam von Arnold; Meneba; Viking Malt; Absolut Vodka; vertikal integration; nisch; lantbruk; grödor; vete; Skåne; spannmål; effektivitet; kostnadsreducering; integrerad vinst; risk; lönsamhet; koordination; motivation; transaktionskostnad;

    Abstract : Marknadssituationen för spannmål ställer inte krav på att producenten måste veta vart spannmålen tar vägen efter att den har skördats. Därför fokuserar spannmålsproducenter på avkastningsvolymen i sina ansträngningar att få en så hög intäkt som möjligt. READ MORE