Essays about: "Advertising Equity"
Showing result 21 - 25 of 25 essays containing the words Advertising Equity.
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21. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.
University essay from Institutionen för teknik och samhälleAbstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE
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22. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.
University essay from Handelshögskolan vid Umeå universitetAbstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE
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23. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE
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24. Evening Tabloids : Enhancing Brand Equity Through Extensions in Alternative Media Channels
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Introduction: The evening tabloids in Sweden have been going through a change towards moving into alternative media channels during the last decades. It is essential to capitalize on the evening tabloids strong brands in order to enhance growth and to stay in the top of the tough competition. READ MORE
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25. Coca-Cola or Pepsi; that is the Question : A study about different factors affecting consumer preferences
University essay from Ekonomihögskolan, EHVAbstract : Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events. READ MORE