Essays about: "Advertising Equity"
Showing result 16 - 20 of 25 essays containing the words Advertising Equity.
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16. Percieved Ad Value - What Makes a Consumer Process Advertising?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : It is a well-known fact that gaining attention from consumers is hard, and even more so with today's new technological innovations. Thus, companies have to create content that is compelling enough for consumers in order to make them approach a brand's advertising. READ MORE
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17. Content in Context - Taking an Advertising Approach to Content Marketing
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The marketing technique of creating and distributing valuable, relevant and consistent content on media platforms controlled by the brands, more commonly referred to as content marketing, is garnering attention among marketing practitioners. This study sets out to empirically examine the concept of content marketing with regards to advertising approach and media context effects. READ MORE
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18. The Brands Are Alive With The Sound Of Music
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Today, the presence of brands in media is greater than ever, making consumers consciously as well as unconsciously filter out the commercial white noise. The need for a stronger top of mind conditioning is increasing and being able to address consumers' emotions is a competitive advantage now needed in marketing. READ MORE
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19. Facebook & Brand Equity : Firm-created advertising and its effects on the consumer mindset
University essay from FöretagsekonomiAbstract : This research addresses an urgent contemporary problem within advertising and brand management in the new era of social networks - how do companies act on social networking platforms and how is this perceived by consumers? Being successful on Facebook is, seemingly, not as straight forward as many might think, and the misuse deriving from misperceptions can create negative brand impacts. This research aims to shed light on the yet under researched topic of firm-created Social Media advertising and its effects on the consumer mindset. READ MORE
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20. The good and the gratis : A value aspect on free goods and services
University essay from FöretagsekonomiAbstract : Thanks to the Internet, the consumers have access to a world of information and can easily compare the goods and services of one supplier to the other, and so be a part of the value creating process. Price is still key, but since producers are already pushing their costs to the limit, what Chris Anderson calls the “race to the bottom” they have to compete in other manners, meaning they have to dive deeper than lowest of prices. READ MORE
