Essays about: "Brand awareness"

Showing result 36 - 40 of 350 essays containing the words Brand awareness.

1. 36. Sustainable Influencers, Hot or Not? : An Exploratory Study of the Perceptions towards Sustainable Fashion Influencers on Instagram

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Marilyn Palin; Wilma Sköld; [2022]
   Keywords : Generation Z; Social Media Influencer; Sustainable Fashion; Instagram;

   Abstract : Background: Given consumers’ rising awareness of the environmental damages caused by the fashion industry, brands now discuss sustainability in relation to their products often through using social media platforms. With the ambition to shift consumers’ purchasing behavior, firms strive to collaborate with influencers to endorse their sustainable products. READ MORE

3. 37. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oskar Hoff; Hugo Röken; [2022]
   Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE

4. 38. Value Co-creation in Slow Fashion : Exploring opportunities in new product development

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Gunnhildur Pétursdóttir; Liisi Lehtonen; [2022]
   Keywords : Slow fashion; Value co-creation; New product development; Consumer perspective; Company perspective;

   Abstract : Purpose: The purpose of this study is to advance the knowledge on value co-creation in new product development (NPD) in the context of slow fashion, with specific emphasis on investigating the interest of slow fashion consumers to engage in the NPD process and brands' perspective regarding this. Via exploring the value co-creation phenomena in the slow fashion industry context, this study also intends to apply and discuss the suitability of currently available value co-creation theories for the slow fashion context. READ MORE

5. 39. How do fashion brands advertise sustainability? And does it really affect brand equity? : An empirical study on Adidas advertising on Instagram  

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Julia Hilltorp; Emily Magnusson; [2022]
   Keywords : Brand Equity; Social Media; Advertising; Environmental Sustainability; Social Sustainability; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality;

   Abstract : This paper examines how social- and environmental sustainability is advertised on Instagram and how it in turn affects consumer-based brand equity. Firstly, a latent content analysis was conducted on Adidas Instagram account, @adidas, to gain insights on how they use sustainability in their advertising through their Instagram posts. READ MORE

6. 40. Sport event sponsorship: How to step up your game

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
   Keywords : Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

   Abstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE